Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat their competitors' slightly modified marketing language. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling.

In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to solving it better than anyone else, and reveal the transformation you create for your clients. By the end of the session, you will effortlessly answer the money question: “Why would I choose you over your competition?” instead of struggling to differentiate yourself. Discover the financial abundance hidden in problems, unearth your power as a problem solver, and close your dream clients without stumbling over unclear messaging.

Takeaways Include:
- Define the problem you solve for your clients so they see your company as the irresistibly perfect solution. Use proven recalibration techniques to go beyond the surface and discover how your approach puts you in a league of your own.
- Learn how to realign your products and services around the problem you solve, your unique essence, and the deep desires of your future clients.
- Using the included worksheet, develop your radically authentic, clear, and compelling one-liner. Finally, have a central statement your entire team can use to communicate what you do. Your ideal clients will find working with you a no-brainer.

Format Options: Masterclass, Podcast
Location: Virtual, In Person
Recommended Duration: 60 minutes