Sitecore authoring and marketing enhancements that will make your environment rock!

Corey Smith and I will be presenting together to help marketers launch a Sitecore solution with a more complete marketing toolset. Marketers will leave our session with a set of detailed backlog items that they can add to their product backlogs right away. Each backlog item will be linked to code samples in a GitHub repository that the marketers' can provide to their teams to implement these items.

*This is a marketer-focused presentation.* We will not get into implementation/engineering/developer details. Our presentation will showcase Sitecore marketing extensions that are possible, give marketers ideas, and give marketers resources they can hand off to their teams to handle the implementation.

Samples of the extensions include:
• Using Sitecore Forms to have a button that can trigger goals-ready at launch, adding submit actions, adding custom fields for drag and drop, setting up micro-survey templates.

• Extending the xProfile with Outcomes, Eras, Profile details, Salesforce Tab.

• Extending the OTB analytics with Segments, Cross-Site Taxonomy, Goal structure carried into Experience Editor dialogs, More graphs to parse out different Profiles.

• Extending Path Analyzer with custom maps based on business requirements. Use goal and campaign categories and folders to create maps.

• Developing Personalization Rules in the Marketing Control Panel to apply across pages.

• Setting in place some basic Automation Flows and how to use them to drive complex and cross-site marketing definitions.