Mark Senerth has been solving problems for The Walt Disney Company for 15 years. He is well versed in cloud architecture, big data, distributed computing, and high throughput / low latency systems. Mark has the unique ability to see things from both a Macro and Micro perspective simultaneously; from the highest level architecture down the lowest level minute implementation detail. He has worked on a set of diverse datasets over the years that have been stored in an array of storage mediums - each having their own corresponding problem space. Currently Mark is focused on the Architecture and Implementation of the DMED (Disney Media & Entertainment Distribution) Data Tech Unified Data Platform. The platform will enable the business to move faster and achieve better insights in a secure, governed ecosystem.