Paul Sokol has been an entrepreneur most of his life. Starting with selling candy on the bus in middle school, he learned direct sales in college. After graduating, he took his skills online in 2008 by founding a video email company. Over the next 10 years, he mastered using automated systems to deliver customer journeys at scale, including paid traffic and CRM technology. He has worked with hundreds of different businesses and pretty much seen it all at this point. This unique view into countless business models has driven his research to the formation of the Business Stack, which he has been honing/validating with private clients since 2016.