Session

Making Reality Virtual: Simulating Experiences with VR Prototyping

Take the Red Pill, and let's dive into the mind-bending Matrix that is Virtual Reality prototyping. Not just for gaming (though that's cool too), a new dimension of experience simulation is now open to designers of software as well as physical products, to observe customer interaction and gather feedback without ever having to create a real product. In this session, explore the hardware and software tools, and the varying techniques we can leverage to put potential customers into a world unlike anything they're used to, or even places they're already familiar with. Learn how to observe their interactions with those experiences, empathize with them in specific contexts and better understand their behaviors. Discover how we can help solve problems or create new engaging content that fits their needs with this new virtual realm. Finally, learn how to validate physical product ideas, not just software and games. Walk away with everything you need to get started prototyping VR experiences (except the hardware itself).

Scott Showalter

Bridging the gap between technological possibility and human potential.

Detroit, Michigan, United States

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