Now more than ever, when the whole world is communicating on digital channels, the dangers of disconnected data silos and lost knowledge are more than ever. In this session, we will talk about applying deep understanding to capturing this open domain conversation data so that builders can strategize product strategy early in the lifecycle of their business and future-proof growth. The session also entails several aspects of supervised and unsupervised learning that can be used as stepping stones to this application and how combining both these techniques bring the best of both worlds together for human-like comprehension of conversations.