Corey Smith
President, Corey Smith Consulting
Atlanta, Georgia, United States
Corey is a Sitecore Technology MVP and independent consultant in Atlanta, GA. He works with his clients to architect and deliver best-of-breed solutions on the Sitecore platform.
Awards
Area of Expertise
Topics
AI: The Ultimate Easy Button - Revolutionizing Marketing Strategy with Sitecore Content Ops/Connect
As marketers mature into omnichannel personalization, content needs increase exponentially. Along with the content itself, the complexity of an agile and robust strategy is critical. This session will explore how AI can revolutionize Sitecore Content Operations, offering an "Easy Button" for marketers. We will demonstrate seamless integration through Sitecore Connect, allowing for the straightforward setup, scheduling, and definition of annual marketing strategies.
This session is for Marketers and developers seeking to leverage AI within the Sitecore ecosystem for enhanced efficiency and strategic advantage.
Session Goals:
• To illuminate the transformative impact of AI on Sitecore Content Operations.
• Provide a roadmap for marketers to adopt and utilize AI in their strategies easily.
• Further demonstrate the power of Sitecore Connect to the Sitecore community.
Stop Worrying and Love the HttpClient
The .NET Framework HttpClient is a critical part of building Sitecore integrations with other systems. But it is easy to misuse, leading to instability in your Sitecore implementation. Attend this session to learn how to correctly use HttpClient in your Sitecore implementations so you too can stop worrying and love the HttpClient.
Tips and Tricks for Next.js and Sitecore Headless
In this session, Sitecore MVP Corey Smith will cover techniques to optimize your Sitecore Headless solution built with Next.js and enhance your development workflow.
Learn how to make use of features in the Sitecore Next.js starter kit and SDKs to simplify configuration, simplify SDK upgrades, and build a better Pages Editor experience. Delve into Next.js development techniques and libraries to optimize code organization, fix issues, and boost application performance.
Attendees will leave this session with techniques that they can make use of on their projects right away.
Crank up Your Sitecore Authoring and Marketing Experience.
Sitecore authoring and marketing enhancements that will make your environment rock!
Corey Smith and I will be presenting together to help marketers launch a Sitecore solution with a more complete marketing toolset. Marketers will leave our session with a set of detailed backlog items that they can add to their product backlogs right away. Each backlog item will be linked to code samples in a GitHub repository that the marketers' can provide to their teams to implement these items.
*This is a marketer-focused presentation.* We will not get into implementation/engineering/developer details. Our presentation will showcase Sitecore marketing extensions that are possible, give marketers ideas, and give marketers resources they can hand off to their teams to handle the implementation.
Samples of the extensions include:
• Using Sitecore Forms to have a button that can trigger goals-ready at launch, adding submit actions, adding custom fields for drag and drop, setting up micro-survey templates.
• Extending the xProfile with Outcomes, Eras, Profile details, Salesforce Tab.
• Extending the OTB analytics with Segments, Cross-Site Taxonomy, Goal structure carried into Experience Editor dialogs, More graphs to parse out different Profiles.
• Extending Path Analyzer with custom maps based on business requirements. Use goal and campaign categories and folders to create maps.
• Developing Personalization Rules in the Marketing Control Panel to apply across pages.
• Setting in place some basic Automation Flows and how to use them to drive complex and cross-site marketing definitions.
SUGCON Europe 2024 Sessionize Event
SUGCON North America 2023 Sessionize Event
SUGCON Europe 2022 Sessionize Event
Global Virtual SUGCON 2020 Sessionize Event
SUGCON Europe 2020 Sessionize Event
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