PLEASE NOTE: This Call for Presentations is open to brand-side researchers and corporate insights department leaders only. If you are with a market research agency or a provider of insights services and would like to present at the conference with your client (brand), please contact Lisa Beck: lisa.beck@insightsassociation.org.

The Insights Association’s Corporate Researchers Conference (CRC), September 17-19 in New York City, was developed just for you: client-side insights leaders and practitioners committed to advancing the profession.

The complexity and pace of societal shifts and technical advancements have made it more difficult to understand consumers and have raised the bar on the skills required to excel in our profession. The frenetic world of business, tech, and insights only complicates the tasks at hand. But we can gain control. The knowledge, tools, and strategies exist. At this event, they will all be on display.

Be a Game Changer! Tap deeper insights, tell a better story, and make a bigger impact. For the event program, the CRC Planning Committee seeks presentations and case studies that showcase innovations, novel approaches, needed “soft skills”, and best practices during all stages of the consumer insights process.

Examples of topics to be included:

Connecting With Today’s Consumer

• Managing the Attention Economy
  
• Inclusive research practices
• Use of media and omnichannel messaging to better connect with consumers
• Improving the customer journey & amplifying the customers’ voice to influence action
• Hard-to-reach cohorts (high net worth, luxury, etc.)
• Multicultural research
• Finding and working with various generations (Gen Z, seniors, etc.)

Tech-Fueled Evolution & Revolution

• Generative AI: Practical applications & tangible results
  
• Next-gen passive data collection
• Data analytics and integration
• Synthetic Sample/Data
• Data visualization 
• Assessing the effectiveness and quality of AI applications

Achieving Tangible Business Impact

• Integrated storytelling: Offering solutions, not just insights
  
• Doing more with the data you already have
• Deploying foresight to future-proof your company 
• Measuring and communicating the ROI of Insights

Innovative Behavioral & Cultural Research Techniques

• Pragmatic use of Semiotics to glean actionable insights
  
• Becoming more fluent with behavioral research
• Bridging consumers’ Say-Do gaps
• Successful applications of Behavioral Economics 
• Understanding societal shifts and cultural nuances

Developing Future Stars

• Team building
  
• Optimizing client-agency partnerships
• Soft Skills (influence, empathy, persuasion, negotiation)
• Hard Skills to advance into higher leadership (finance, etc.)
• Coordinating insights, analytics, CX, and other departments/roles to empower organizational decision-making and action

We also are interested in workshops on the skills leaders need to inspire and manage their teams and work more cohesively with stakeholders.

These are suggestions – we welcome fresh ideas for sessions that will inspire your peers, address key challenges, and provide practical guidance to improve efficiency, quality, and outcomes.

Case studies should include specifics on the implementation process, required resources, and illustrate in detail how the insights were implemented in a tangible way (business impact).

Interactive sessions, including panels, and educational workshops will be considered.

Don't miss this opportunity to present innovative work, expertise on vital skills, strategies to manage change and inspire innovation, and share your perspective on future driving forces in our profession.

All submissions will be reviewed by a panel of expert practitioners.

Submit your proposal to present by March 27

Before submitting, please note that you will need to confirm the following before your proposal to present can be accepted:

1. You can present in person in New York, September 17-19.
2. The session has not previously been presented at another U.S. conference and will not be presented at another conference in the U.S. during 2024.