• Beyond the chatbot: five AI engineering patterns from building a Sitecore code analysis engine

    Everyone has built a “hello world” chatbot or AI proof of concept, but shipping reliable AI tools for enterprise developers requires a different mindset. In this session, we unpack the architecture of our Sitecore Content SDK migration tool, a production-grade system designed to guide developers through the refactoring required to move from JSS to the Content SDK for SitecoreAI.

    We move beyond basic prompts to explore five engineering patterns that keep our analysis reliable:

    RAG and smart chunking – how we map Sitecore documentation and custom knowledge bases to real code context without losing meaning.

    Structured generation – forcing LLMs to speak strict JSON for consistent, machine-readable reporting.

    Async orchestration – moving from synchronous HTTP calls to queue-based processing to handle large, real-world codebases.

    The model router – designing a composable architecture to hot-swap between models and vendors as the ecosystem evolves.

    Automated evals – implementing “unit tests for AI” to prevent regressions in reasoning quality as prompts and models change.

    Context

    The challenge: JSS for XM Cloud reaches end of life (EOL) in June 2026.

    The gap: The new Content SDK is faster and leaner, but today the migration path is largely manual and error-prone.

    Our response: We’ve built an intelligent analyser that identifies deprecated patterns and provides specific, documentation-backed guidance, helping teams dramatically reduce the time spent on manual review and unlock a safer, more predictable migration path.

    Main room - Victoria Suite
    Thu 3:10 pm - 3:55 pm
    • 45 minutes presentation

  • Inside JRE’s SitecoreAI Journey: Agentic AEO/SEO optimization

    JRE-Jeunes Restaurateurs (JRE) recently completed a complete migration to SitecoreAI, transforming their digital experience strategy. This session will explore how JRE utilized Agentic Studio and specifically the AEO SEO Researcher Agent to optimize content during migration and establish an ongoing agentic workflow for continuous AEO/SEO monitoring and improvement.

    In the session we will dive into how the Agent were configured and flows designed for JRE’s needs in a way that integrated the optimization already into the migration process, while still ensured an agentic workflow, which proactively can automate the content optimization and creation post-launch.

    Attendees will gain practical insights into combining SitecoreAI’s agentic capabilities with real-world business goals, ensuring both immediate and long-term value.

    Session Takeaways

    - Understand how to configure and customize the AEO SEO Researcher Agent and design flows for AEO/SEO optimization.

    - Discover best practices for building continuous agentic workflows that monitor and improve SEO performance over time.

    - See a real-world example of how SitecoreAI can drive measurable results for a global brand.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Thu 3:10 pm - 3:55 pm
    • 45 minutes presentation

  • Fixing the Content Supply Chain with SitecoreAI

    Enterprise content delivery rarely fails because of the CMS. It fails because content moves through too many tools, teams and manual processes before it ever reaches a channel.

    In this session, I'll break down the modern content supply chain as it actually exists in large organisations: CMS, DAM, PIM, translation, creative tools, legal review, workflows, front ends and delivery platforms. Looking at where these handoffs break down, why traditional CMS and DAM platforms struggle to orchestrate the full lifecycle, and how this leads to slow delivery, duplicated work and rising operational cost.

    Exploring explore how SitecoreAI introduces a new orchestration layer across the content supply chain. Using real-world delivery patterns, the session will show how AI-assisted authoring, intelligent workflows, agent-driven automation and unified content models can reduce tool sprawl, improve governance and accelerate multi-channel delivery.

    The session finishes by looking ahead at where content operations are heading next, and what teams should start doing now to prepare for an AI-driven content supply chain.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Thu 3:10 pm - 3:55 pm
    • 45 minutes presentation

  • Exploring SitecoreAI publishing - How to make your authors love publishing again

    In this session we will deep dive into how content publishing works in SitecoreAI and how it connects to a typical setup in Next.js.

    Together we will take a look at common component patterns, caching strategies, and typical pitfalls.

    This sesseion will enable you to implement reliable content publishing in your SitecoreAI projects.

    Main room - Victoria Suite
    Thu 4:25 pm - 5:10 pm
    • 45 minutes presentation

  • Modernising at Scale: How Hexagon Rebuilt Its Digital Platform on SitecoreAI

    As a global enterprise with multiple divisions, buying audiences, and thousands of pages of legacy content, Hexagon faced a familiar challenge: how to modernise its digital platform without recreating old problems on new technology.

    In this customer showcase, Hexagon shares its journey from Sitecore XP to SitecoreAI, adopting a composable, SaaS-first architecture while fundamentally rethinking content, governance, and operating model. Rather than performing a lift-and-shift migration of everything, the team focused on large-scale content reduction and prioritised clarity, audience relevance, and impact to reduce complexity, improve quality, and accelerate delivery.

    The session explores how SitecoreAI, Content Hub, and Search were combined with a design-system-driven approach to support multiple buying audiences across a multi-site environment, while meeting internal goals of dramatically lowering total cost of ownership and minimising infrastructure overhead. AI is woven throughout the story as an accelerator for content migration and governance at scale.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Thu 4:25 pm - 5:10 pm
    • 45 minutes presentation

  • From Figma to Live Site: Zero Code, Zero Problems? A Live AI Experiment

    We Told AI to Build Our Sitecore Site. What Happened Next Will Shock You. *just kidding*

    What if you could go from a Figma design to a functional Sitecore-based website, or at least parts of it, without writing a single line of code?
    Join me in an experiment, without a script, without a safety net (okay, with a backup), where we explore the limits of no-code development with AI-powered tools. In this session, I will attempt to convert a Figma layout into a working piece of code that can be run in SitecoreAI. I will use tools such as Vercel v0, Sitecore AI, the Sitecore Marketplace, and Sitecore MCP, without any traditional programming knowledge.

    What you will experience:
    A live demonstration of Vercel v0 converting Figma designs into functional components,
    Integration with Sitecore using AI-powered workflows and MCP (Model Context Protocol)
    Real-time problem solving as we explore the possibilities (and limitations) of no-code approaches
    Practical insights into how AI tools are reshaping the relationship between developers and designers

    Why this matters:
    This isn't just a gimmick; it's an exploration of how AI and no-code tools are democratizing web development and potentially changing our approach to Sitecore projects. Whether you're a developer curious about the impact of AI on your workflow, a designer seeking more autonomy, or a business stakeholder wondering if these tools can accelerate delivery, this session will provide you with real-world insights.
    Fair warning: this is a real experiment. Mistakes may happen. We could fail spectacularly. But that's exactly why it will be interesting, because together we will discover what is actually possible when we let AI do the heavy lifting.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Thu 4:25 pm - 5:10 pm
    • 45 minutes presentation

  • Securing Sitecore AI with Fine-Grained Authorization

    LLMs are often black boxes, but your access control shouldn't be. How do you govern what AI agents can retrieve or execute? This session introduces ReBAC (Relationship-Based Access Control) as the governance layer for Sitecore AI. I will demonstrate a couple of simple, but powerful flows where Sitecore AI Agents and ReBAC work together to ensure the right content reaches only the right users - keeping your brand compliant and your data secure.

    Main room - Victoria Suite
    Thu 5:20 pm - 6:05 pm
    • 45 minutes presentation

  • WAGO Change Journey to Content Hub

    WAGO’s journey to Sitecore Content Hub represents a major step toward international content operations, focusing on CMP (Content Management Platform) for structured content creation and MRM (Marketing Resource Management) as part of a migration from a former tool to modernize marketing workflows.
    This transformation streamlined processes and improved collaboration, but it also required strong change management—including redefining responsibilities, adapting workflows, and driving user adoption across teams. Best practices included!

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Thu 5:20 pm - 6:05 pm
    • 45 minutes presentation

  • Connecting Every Marketing Action to Business Outcomes

    Marketing teams struggle to prove their impact because daily activities—campaigns, content, social posts—remain disconnected from the strategic outcomes executives care about: revenue, awareness, acquisition, retention. Sitecore AI's Goals Framework changes this by making strategic objectives the foundation of everything you do. Define measurable goals, connect every campaign and content piece directly to business outcomes, and gain real-time visibility into progress.

    High level agenda:
    Introduction to Goals framework: Vision and value proposal
    What's in the MVP? (demo)
    Roadmap and future vision

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Thu 5:20 pm - 6:05 pm
    • 45 minutes presentation

  • What’s New, What’s Next, and How to Build It: A Sitecore Roadmap Deep Dive

    Join us for an inside look at the latest Sitecore roadmap highlights, including recently delivered features and what’s on the horizon. After setting the context, we’ll move into a technical walkthrough that demonstrates how these capabilities come together in practice. You’ll leave with both strategic clarity and concrete, developer-ready examples you can apply immediately.

    Main room - Victoria Suite
    Thu 6:15 pm - 7:00 pm
    • 45 minutes presentation

  • MC-what-the-P-is-that, and how does it relate to Sitecore

    Join this session to learn what MCP is and how you can utilize MCPs in different areas of Sitecore. As a treat also learn what is down the road for extended implementation of MCPs in Sitecore platforms.

    Main room - Victoria Suite
    Fri 8:30 am - 9:15 am
    • 45 minutes presentation

  • SitecoreAI Development with AI Coding Agents and Vercel

    AI coding agents are reshaping how SitecoreAI teams build and deliver digital experiences. In this session, we’ll demonstrate how to use agentic development tools like v0.app and AI-powered development agents to accelerate component creation, integration, and optimization. You’ll see how AI can scaffold production-ready apps, streamline refactoring, and reduce repetitive engineering tasks, all while maintaining enterprise-grade standards. We’ll also explore how modern frontend platforms like Vercel enable instant previews, scalable deployments, and high-performance delivery.

    Main room - Victoria Suite
    Fri 9:25 am - 10:10 am
    • 45 minutes presentation

  • Unifying Four CMS Platforms into One: Path to SitecoreAI & Headless Architecture

    What does it take to unify four CMS platforms into a single, modern digital experience stack? In this session, we share a real-world transformation journey for a global CPG enterprise that had brands running on Sitecore XP, Optimizely, Salesforce Experience Cloud, and other legacy systems—each with its own tech stack, integrations, and delivery model.

    We’ll explain how we conducted an in-depth ecosystem discovery, defined a headless-first architecture, and aligned stakeholders around a single vision using SitecoreAI as the foundation. You’ll learn how we designed a scalable design system that supports brand flexibility while enforcing global consistency through shared components and templates.

    The session also covers how we:
    - Built a strong SitecoreAI foundation
    - Established a co-development and training strategy for internal teams
    - Created a repeatable content migration framework
    - Rolled out brands incrementally using a staggered release plan and governance model

    This talk focuses on practical architecture decisions, real challenges, and lessons learned—not just theory.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Fri 9:25 am - 10:10 am
    • 45 minutes presentation

  • How ChatGPT, Gemini & Co. “see” your Sitecore site

    Explore how AI chat systems access online content and what you can do to ensure your Sitecore site is optimized for visibility and retrieval.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Fri 9:25 am - 10:10 am
    • 45 minutes presentation

  • How to Do SitecoreAI Migrations: Yesterday, Today, Tomorrow

    This session is based on two real-world migrations from Sitecore XP to SitecoreAI, executed at very different points in the product’s evolution.

    The first migration was an early project, carried out when the platform was still known as Sitecore XM Cloud and at a much earlier stage of maturity. At that time, not all required features were available, and several aspects had to be implemented using workarounds. At the same time, the project marked our first real step into the composable world with Sitecore, requiring us to find our way into a new development model while delivering the migration.

    The second migration went live recently and benefited from both the experience gained in the first project and a significantly more mature platform — including new capabilities such as the introduction of the Content SDK and ongoing improvements in the Page Builder.

    Building on these two projects, the session then outlines a concrete approach for upcoming migrations. It shows how lessons learned from both projects can be combined with the current capabilities of SitecoreAI — including a composed SitecoreAI Setup, built-in AI capabilities, and the option to extend and customize solutions via the Sitecore Marketplace — to design future migrations more effectively.

    The talk provides practical, experience-based guidance: how the migrations were approached step by step, which decisions paid off over time, what would be handled differently today, and how to translate those lessons into concrete decisions for upcoming SitecoreAI migrations.

    This session is aimed at developers and architects who are planning or actively working on SitecoreAI migrations and are looking for concrete, experience-based input for their own migration projects.

    Main room - Victoria Suite
    Fri 10:20 am - 11:05 am
    • 45 minutes presentation

  • Zero-Code SitecoreAI Content Operations: Autonomous Audit Engine with n8n, Marketer MCP & Cursor

    Every large organization suffers from content debt: missing components, outdated metadata, incomplete translations, accessibility gaps, orphaned pages, and more. Manual audits are tricky and time consuming. What if AI agents could continuously audit your entire content ecosystem, fix what can be safely automated, and route complex decisions to humans for approval, without writing a single line of backend code?

    In this talk, we'll build a fully autonomous content operations engine using specialized AI agents orchestrated through visual n8n workflows, powered by the SitecoreAI Marketer MCP Server and Cursor.

    We'll showcase:

    * A visual n8n workflow architecture that analyzes pages, detects content issues, and auto-remediates most of them.
    * Auto-generation of SEO metadata, creation of missing hero components, cross-languages translations, and more.
    * Built-in governance: approval workflows, confidence scoring, automatic rollback, and complete audit trails, so you never worry about the AI breaking production.

    By the end of the session, you'll understand how SitecoreAI can help organizations to transform content operations from a manual burden into an autonomous, intelligent system, and how to start implementing it using Sitecore MCP server, AI agents, and visual workflow orchestration.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Fri 10:20 am - 11:05 am
    • 45 minutes presentation

  • Four Pillars, Four Platforms: A Practical Comparison of SitecoreAI and Its Main Competitors

    SitecoreAI represents a major evolution in how Digital Experience Platforms are designed, extended, and adopted, especially when compared to traditional enterprise stacks and modern composable DXPs.

    In this session, we will present a clear, practical, and experience-driven comparison between SitecoreAI and its main competitors (Adobe Experience Manager, Optimizely, and Contentstack), using the four core pillars as the evaluation framework:

    1. Agentic Studio
    2. App Studio
    3. Sitecore Connect
    4. Marketplace

    A key theme of the talk is how SitecoreAI changes Sitecore’s market positioning. Historically perceived as complex and enterprise-only, Sitecore is now capable of addressing mid-level organizations and new industries that previously leaned toward lighter composable stacks.

    Through architectural patterns, ecosystem analysis, and concrete examples, we will show why Sitecore’s four-pillar strategy delivers a better balance between flexibility, governance, and time-to-value than its main competitors.

    Attendees will leave with:
    • A clear understanding of how SitecoreAI compares to Adobe, Optimizely, and Contentstack
    • Practical insights into when and why SitecoreAI is the best choice
    • A framework they can reuse to evaluate DXPs in AI-driven projects

    This session is aimed at marketers, digital leaders, and solution architects looking for a grounded, honest perspective on SitecoreAI in the context of today’s DXP landscape.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Fri 10:20 am - 11:05 am
    • 45 minutes presentation

  • Microsoft Agent Framework and Sitecore

    The talk will deep dive into some Sitecore use cases for Microsoft Agent Framework and related Multi-Agent Architectures consuming models privately hosted via Microsoft Foundry. Familiar software design patterns for .Net Sitecore developers will be seen, like using dependecy injection to instantiate multiple Agents for orchestration via the IServiceCollection interface in C#. Enabling developers to interact with multiple agents in a single application.

    An overview will be given of functionality available in Microsoft Agent Framework and how it's evolved from Semantic Kernel. Still enabling a familiar C# developer experience where you can call deterministic functions in between calls to LLMs.

    In particular functionality will be explored from the following namespaces:
    *Microsoft.Extensions.AI (AI service abstractions)
    *Microsoft.Agents.AI (Enterprise agent orchestration framework)
    *Microsoft.Agents.AI.Workflows - (Workflow orchestration and agent role specialization)

    Various ways for agentic applications to interact with Sitecore shall be reviewed, including:
    *Marketer MCP
    *Custom MCP Server (Sitecore AI)
    *Custom MCP Server (Content Hub)
    *Agentic Studio

    Main room - Victoria Suite
    Fri 11:35 am - 11:50 am
    • 15 minutes lightning talk

  • From Pages to Decisions: Prepare yourself for SitecoreAI

    This talk is about the mental shift every Sitecore developer must make:
    "From building pages and components to designing decision-driven systems."
    In this 15-minute lightning talk, we strip away the marketing hype to look at the Agentic Architecture Pattern: Signal → Context → Logic → Action. I’ll demonstrate how to implement this pattern today using standard XP tools (Events, Pipelines, and Data Providers) to align perfectly with the future of SitecoreAI.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Fri 11:35 am - 11:50 am
    • 15 minutes lightning talk

  • Mapping the AI features from XM Cloud and Stream to the new world of SitecoreAI

    For those Sitecore users taking their first steps using the AI features of XM Cloud and Sitecore Stream, the launch of SitecoreAI might have seemed daunting.

    In this talk, I will take attendees through how all the AI features from the old world of XM Cloud and Stream map over to the new world of SitecoreAI and how they can fully utilise them.

    From building out a great Brand Kit to train the system, to using the Assistant to create content as well as working with and building Agents and Agent Flows, this talk will show viewers how they can take their AI ambitions to the next level.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Fri 11:35 am - 11:50 am
    • 15 minutes lightning talk

  • Why Traditional Analytics Fall Short - and How Sitecore Changes the Model

    Traditional analytics approaches are largely built for reporting and retrospective analysis. While useful for measuring activity, they often fall short when it comes to real-time decisioning, unified customer insight, and driving meaningful outcomes across digital experiences.

    In this session, we’ll explore why fragmented, tool-centric analytics models struggle to scale and how Sitecore’s unified, Azure-native data, enables a fundamentally different approach. Using a practical example, you’ll see how a data lake–first, Fabric-first design allows analytics and AI to operate on a shared data foundation, delivering low-latency insight and supporting real-time, personalized experiences.

    Attendees will leave with a clear understanding of how to move beyond measurement-only analytics and begin designing results-driven, AI-ready digital platforms with Sitecore.

    Main room - Victoria Suite
    Fri 11:55 am - 12:10 pm
    • 15 minutes lightning talk

  • Post-Quantum Cryptography - Why It Matters for Sitecore Developers (Right Now)

    This session provides a practical, forward-looking guide to how post-quantum cryptography will impact Sitecore solutions over the next 3–7 years. We'll explore how today's algorithms work, why they're threatened by advances in quantum computing, and what this means for Sitecore developers and architects, particularly if you're considering a transition to SitecoreAI from XM/XP. You'll learn the concrete steps you can take now to protect identity systems, APIs, integrations, and cloud infrastructure, and what you'll need to prepare for before 2030.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Fri 11:55 am - 12:10 pm
    • 15 minutes lightning talk

  • Your Content Model Is Blocking AI

    Many AI initiatives stall not because of tools or prompts, but because content was never structured for machine understanding. Page-centric and presentation-driven content models quietly limit discovery, reuse, and adaptability.

    This lightning talk exposes the most common content modeling patterns that prevent AI from working effectively—and how to recognize them early. Attendees leave with a clearer lens for evaluating whether their content models are helping or hurting AI-enabled experiences.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Fri 11:55 am - 12:10 pm
    • 15 minutes lightning talk

  • The SitecoreAI Migration Middle State Nobody Talks About

    Many teams in 2026 are not entirely on XP or fully on XM Cloud. They live in a long, uncomfortable middle state.

    XP-to-SitecoreAI migrations are rarely a clean cut. Despite migration diagrams that imply a clear "before-and-after", most organizations spend months operating in a hybrid state where XP and SitecoreAI coexist.

    This middle state is where most migration pain occurs. Content freezes become risky, analytics splits into parallel systems, personalization logic drifts, and teams lose confidence in what is authoritative.

    This session focuses entirely on that neglected phase. It explains how to intentionally design for hybrid operation, how to avoid irreversible mistakes, and when continuing the "as-is" migration is more dangerous than stopping and rebuilding.

    You will learn:
    - Proven parallel run patterns that reduce operational risk
    - Techniques to avoid long content freezes without losing data integrity
    - How to manage personalization across XP and XM Cloud simultaneously
    - How to reason about analytics when data sources diverge
    - Clear signals that indicate it is time to stop migrating and redesign

    Key topics covered:
    - Parallel XP and XM Cloud runtime patterns
    - Content synchronization strategies and freeze avoidance
    - Personalization coexistence and decision ownership
    - Analytics split-brain problems and mitigation approaches
    - Migration stop criteria and rebuild decision frameworks

    This talk is different: most migration talks focus on the start or the destination; this one focuses on the journey in between. It acknowledges the complexity of real enterprise migrations and guides the navigation of the most challenging phase with intent rather than improvisation.

    Main room - Victoria Suite
    Fri 12:15 pm - 12:30 pm
    • 15 minutes lightning talk

  • Upgrading 13 solutions from Sitecore XP 9.3 to XM 10.4.1 in matter of weeks

    I will present our approach to upgrade 13 solutions from Sitecore XP 9.3 to Sitecore XM 10.4.1 within just couple of weeks from DEV machine through TEST and QA and all the way to PROD IAAS instances. I will also show you some obstacles and issues we have undergo during this journey. We had to move faster as end of Extended Support for Sitecore XP 9.3 was next door...

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Fri 12:15 pm - 12:30 pm
    • 15 minutes lightning talk

  • The secret life of intelligent content

    Ever wonder what your content gets up to when you’re not looking? Spoiler alert: it’s working harder than you think (or it should be). Welcome to the next chapter of content strategy, where structure meets intelligence and every asset has a purpose. This session explores how to build an intelligent content ecosystem that makes every asset pull its weight. We’ll dig into what happens when strategy, structure, and systems actually work together, including:

    • A practical look at what intelligent content really means and how to make it happen.
    • Opportunities to employ modular content structures and AI powered agents that turn assets into living and connected resources.
    • Creating and maintaining metadata and schema that surface your content at the right time and in the right place.
    • Connecting systems to help your team plan and deliver content that works for people, businesses, and agentic engine optimization (AEO).

    A few changes in structure and strategy can turn everyday content into a living system that powers everything you do. You’ll walk away with a roadmap to making your content do the heavy lifting it was built for.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Fri 12:15 pm - 12:30 pm
    • 15 minutes lightning talk

  • Vibesitecoring: From Figma to Sitecore with Zero Lines of Code

    AI became a day-to-day assistant for many developers in 2024. But it didn’t work for Sitecore. Sitecore developers were not able to get a lot from AI. Things changed after the introduction of the Model Context Protocol(MCP). We implemented a community-driven Sitecore MCP server that could be used for different Sitecore development and content management tasks. Later, Sitecore introduced its own official Marketer MCP server. And for part of the tasks, like translation or content management, it became easier and more convenient to use it. But there are still many types of AI tasks that could be done only with the Sitecore community MCP server.

    And one of these tasks will be presented during the session. It is a creation of components from the Figma design. It is possible to take a Figma design, write one prompt, and the AI Agent will create everything for you: a datasource template, rendering parameters template, rendering itself, test page, test datasource, and code for the component. The AI agent will be based on Cursor + Anthropic LLMs + MCP servers(Sitecore, Figma, Chrome). The stack could be changed, as in April 2026, some other parts could perform better than the current components. E.g. Sitecore official Marketer MCP server will get features that are present in the community Sitecore MCP server. Or other LLMs will perform better than Anthropic models.

    This approach was initially presented at the SUG Jaipur on October 28. We are at an early stage of adoption of this development process, and it is very promising. We have already saved many hours of development. And we plan to gather more experience in adoption, try it on different projects, and share best practices. The planned session will not be a repetition of the SUG Jaipur presentation. It will be based on the initial presentation, but it will be the development of the topic.

    Main room - Victoria Suite
    Fri 1:30 pm - 2:15 pm
    • 45 minutes presentation

  • SitecoreAI - the future of your data

    Get an inside look into SitecoreAI's Unified Data Layer from the product team building it. See how our new profile data model works with real time affinity calculations and how they can be used for Personalization. Will get a sneak peak into the upcoming segmentation features in SitecoreAI showcasing how fast you can activate your audiences. Finally, see how that data all comes together with the new SitecoreAI Datalake and direct Fabric integration.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Fri 1:30 pm - 2:15 pm
    • 45 minutes presentation

  • Reimagining Your Team for SitecoreAI: A Marketer and Developer Playbook for Working With Agents

    SitecoreAI is more than a renamed XM Cloud instance. It combines a unified Portal, Custom SaaS licensing, Agentic Studio, and a growing Marketplace into a single workspace where marketers, agents, and technical capabilities all meet. That shift changes how teams are structured and how work gets done.

    This session is a practical playbook for how marketers and technical teams should work with SitecoreAI’s agents. We will explore how out-of-the-box agents and custom agents fit into everyday workflows, how to define clear “job descriptions” for agents, and where governance and approvals need to evolve. The session builds on the “Custom SaaS” and “reimagined monolith” themes from Symposium and looks at what they mean on Monday morning for people planning campaigns, content, and experiments.

    Attendees will leave with a shared language and set of patterns that help marketers, product owners, architects, and partners design agent-enabled workflows that are safe, scalable, and usable in real organizations.

    What attendees will takeaway:
    1. Understand how SitecoreAI’s Portal, Agentic Studio, and Marketplace change the way marketing and technical teams think about content, optimization, and experimentation.
    2. Learn a simple way to define “job descriptions” for agents, including their responsibilities, inputs, outputs, and when humans review or override their work.
    3. See collaboration patterns that help marketers and technical teams design and evolve agents together, without requiring marketers to read code or developers to own campaign strategy.
    4. Gain practical ideas for permissions, approvals, and rollout sequencing so organizations can start with safe, focused agent usage and grow into more advanced flows over time.
    5. Understand where data platforms and Marketplace apps fit in, including patterns that connect SitecoreAI to a data cloud (for example, Snowflake) in ways that still feel manageable to marketing teams.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Fri 1:30 pm - 2:15 pm
    • 45 minutes presentation

  • Building SitecoreAI based Portals with Extranet Security through a Marketplace App

    Differentiated access to content published to Experience Edge can be a challenge making it troublesome to support portals, extranets, and gated content scenarios. Traditional approaches often fall short when enforcing granular permissions in environments where content is pre-rendered or distributed.
    In this session, we will contextualize the problem with a deep dive into Content SDK and demonstrate how asmblii’s Marketplace App addresses this pain point using SitecoreAI. You will see:

    - Why permission management is complex in a headless architectures with content being published to Experience Edge.
    - How the Marketplace App enforces permissions dynamically across portals and otherwise gated content.
    - A walkthrough of the app’s design principles and implementation details.
    - A real-world example of its use for JRE-Jeunes Restaurateurs.

    This session is ideal for architects, developers, and digital strategists looking to secure content delivery without sacrificing performance or flexibility.

    Main room - Victoria Suite
    Fri 2:25 pm - 3:10 pm
    • 45 minutes presentation

  • From AI Features to Agentic Workflows: Inside Sitecore’s AI Vision

    Marketing teams are rapidly moving beyond isolated AI features toward fully orchestrated, agent-driven workflows. In this session, we’ll explore Sitecore’s AI roadmap and vision — from foundational AI capabilities to contextual assistants and fully agentic orchestration with Agentic Studio.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Fri 2:25 pm - 3:10 pm
    • 45 minutes presentation

  • Unified Brand Management Hub with AI & Configurable Dashboards

    Modern marketers spend a significant amount of time navigating disconnected tools, while brand strategy, assets, performance data, and insights remain scattered across systems. This fragmentation doesn’t just slow teams down; it fundamentally limits how organizations govern, scale, and optimize their brands in an AI-driven world.

    In this session, we introduce the Unified Brand Management Hub: a new approach to brand oversight that centralizes brand strategy, AI-powered brand knowledge, goals, and performance into a single, intelligent workspace. Attendees will see how unifying brand intelligence enables stronger governance, clearer decision-making, and true portfolio-level brand management.

    The session explores and showcases the core capabilities of the Unified Brand Management Hub, including AI-powered brand signals, AEO/GEO brand analysis, and configurable dashboards that serve as a unified command center for marketing intelligence.

    By eliminating app-switching and reducing fragmentation, teams gain consistent, end-to-end visibility across marketing operations and brand performance. The session concludes with a look ahead at the roadmap and future vision for AI-driven brand management, outlining how organizations can evolve from fragmented execution to unified, intelligent brand leadership.

    Key takeaways:
    - Why fragmented brand tooling limits AI effectiveness and brand performance
    - How unified brand intelligence enables stronger governance and oversight
    - How configurable dashboards provide complete visibility and flexibility across marketing operations
    - A forward-looking perspective on the future of AI-driven brand management platforms

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Fri 2:25 pm - 3:10 pm
    • 45 minutes presentation

  • Practical Web Security for Modern Headless Sitecore: Lessons from the Field

    Modern Sitecore platforms are powerful, flexible and permanently exposed to the internet. As Sitecore implementations move towards headless and composable architectures, the security surface expands rapidly. More services, more APIs, more integrations and more opportunities for misconfiguration.
    In this session, we share practical, battle-tested web security lessons drawn from operating real production Sitecore platforms at scale. The focus is on select, high-impact security controls that consistently make a difference in modern headless Sitecore environments, and on the small, avoidable gaps where issues most commonly arise.
    We will explore real-world security patterns for modern headless Sitecore, including:
    Content Security Policy (CSP), security headers and HTTPS enforcement in headless architectures
    Safe approaches to secrets management across frontend builds, APIs and delivery pipelines
    Practical WAF and OWASP rule tuning for Sitecore traffic without disrupting editors or marketers
    Integrating continuous security testing into modern DevOps workflows
    Common production pitfalls seen in Sitecore environments and how to avoid them
    Attendees will leave with a practical web security playbook they can apply immediately to Sitecore XP, Sitecore AI and composable implementations, strengthening security posture without slowing delivery or innovation.

    Main room - Victoria Suite
    Fri 3:40 pm - 4:25 pm
    • 45 minutes presentation

  • Enterprise AI - foundations for a strong AI foundation

    The usages of AI om the form of LLMs is evolving - especially LLMs as a tool for sitting in the string of conversations between buyers and sellers. This can be in the form of chatbots, sematic search, research tools as well as customer service tools.
    I would like to discuss how we see an Agentic AI enterprise architecture being build - what it requires and examples from our work on how it can be build. It will include the use cases and elements where we have seen successful implementations where AI have added a lot of value.

    Customer Showcase sponsored by Alpha Solutions - Edward 1+2
    Fri 3:40 pm - 4:25 pm
    • 45 minutes presentation

  • Building AI-powered Marketplace Apps with Vercel AI SDK

    Building Marketplace Apps Easily with Marketplace SDK, Vercel AI SDK, and Agent API.
    You’ll learn how to expose AI tools from the Agent API through the Marketplace SDK, enabling Marketplace apps to connect to any LLM while remaining flexible, scalable, and vendor-agnostic.

    Marketing breakout sponsored by Americaneagle.com - Edward 3+4
    Fri 3:40 pm - 4:25 pm
    • 45 minutes presentation

  • End‑to‑End DevEx with SitecoreAI & Next.js

    This session is more than a demo, it’s a story of the developer experience journey with Sitecore AI. We’ll walk through every stage, giving you insights into the highlights, challenges, and lessons learned along the way:

    Starting point: Branding and instance setup
    Building blocks: Cleanups, entry points, and first custom components
    Scaling up: From theming and head app development to a fully functional website
    Extending capabilities: Adding a Marketplace app using Marketplace SDK

    The content for this journey comes from my own personal website, making it authentic and relatable. Throughout, I'll showcase the latest tech stack, Sitecore AI, Next.js App Router via Content SDK, and Marketplace SDK, implemented with best practices and sprinkled with experimental ideas that show how this stack enables developers to think outside the box.
    The session concludes with a live demo of the final result, so you can see how all the pieces come together into a modern, AI-ready Sitecore website.

    Main room - Victoria Suite
    Fri 4:35 pm - 5:20 pm
    • 45 minutes presentation
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