Since 2012, it has been the largest business hub for the gaming industry in Latin America. It is also the largest independent games festival in the region, one of the largest in the world.

It is the best-known Brazilian event abroad, attended by the main gaming companies in the world.

In 2022, BIG Festival became part of the Omelete Company, the main entertainment company in Brazil, which includes CCXP (the largest pop culture festival in the world), Omelete (a pioneering portal in pop culture and geek content), The Enemy (a portal specializing in games and technology), Gaules (most watched streamer on Twitch), among other brands.

In 2024, it became gamescom latam, becoming part of the family of existing gamescom formats – the original, in Cologne, Germany (the largest B2B and B2C games event in the world), and gamescom asia, which takes place in Singapore.