"Working software over comprehensive documentation" is an often misconstrued value of Agile. While we prioritize delivering working products over writing documentation, we often forget that some of our documentation is leveraged by customer-facing arms of our business. Enabling our customer-facing teams to support and sell our products should be an output of development. In renewing our focus on these types of communications, we enable our teams to provide more thorough customer support, and are able to strengthen the feedback loops that inform the future of our products.

In this talk, I tell the story of a project I led at Eventbrite to improve our internal communication processes. I share my findings and suggestions on how to pass product updates along to customer-facing teams in a way that is both enabling and cost-effective.