It can be quite challenging keeping up with the frequent updates to the Microsoft products and understanding all their use cases and how all the products fit together. In this session we will differentiate the use cases for each of the Microsoft services, explaining and demonstrating what is good and what isn’t, in order for you to position, design and deliver the proper adoption use cases for each with your customers. We will cover a wide range of products such as Databricks, SQL Data Warehouse, HDInsight, Azure Data Lake Analytics, Azure Data Lake Store, Blob storage, and AAS as well as high-level concepts such as when to use a data lake. We will also review the most common reference architectures (“patterns”) witnessed in customer adoption.