Session

Dynamics Marketing advanced use cases

Agenda:
1. Dynamics Marketing Overview.
a. Segments.
b. E-mail templates.
c. Customer journey.
d. Marketing pages.
e. Marketing forms.
2. Managing your e-mail campaigns
a. Segmentation and Customer journey. Undocumented Segments API (DEMO)
b. Send marketing e-mail via workflows. (without Marketing app)
c. Extending e-mail markup language for workflow scenario (DEMO)
3. Managing your digital content.
a. Marketing forms.
b. Marketing pages and portal integration.
c. Forms prefill methods.
d. Capturing and managing the user's input. (DEMO)
4. Event management portal
a. Implementation overview.
b. Invitation management with auto-generated QR code tickets and check-ins. (DEMO)

Pavel Koval

Cognizant Technology Solutions, Solutions Architect

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