MAURICIO ROJAS, MBA, MA, BSC

Mauricio has a solid academic background, including an Engineering Degree, an MBA and a Master’s Degree in Communications Management from the University of Southern California.

Before the Internet era, Mauricio spearheaded the Digital Transformation strategies and implementations for several companies. He leveraged AI to develop an Expert System that dramatically streamlined operations for assigning new movie titles to 1,200 video stores nationwide. This innovation reduced processing time from several days by specialized staff to just minutes, factoring in regional performance and customer preferences.

After serving in a management role at Latin America’s largest TV broadcasting company (sales > $1 billion), Mauricio relocated to Canada. There, he implemented ERP solutions for manufacturing, finance, and CRM systems with Oracle Corporation.

Mauricio later joined WSI, the world’s largest digital marketing and AI consulting organization. For nearly 20 years, he has guided businesses across Mexico, the USA, and Canada to expand their digital reach. Currently, he focuses on helping organizations uncover cost-saving and optimization opportunities by applying cutting-edge AI technologies.