Safiyatou “Abena” Camara

Executive Director & President, WONTANARA Inc
Co-Founder • Cultural Arts Master • Business Consultant • Youth Development Specialist

Abena Camara is a business consultant, cultural arts leader, and third-generation cultural bearer with nearly a decade of experience helping creatives and community-driven organizations build sustainable, funded work. She serves as Executive Director and President of WONTANARA Inc, where she leads arts education, community programming, and organizational strategy rooted in West African cultural traditions.

Immersed in cultural arts since age three, Abena brings over 20 years of professional artistry, 15 years of intensive West African cultural training, and deep lineage-based knowledge passed down through master teachers, historians, griots, and elders. Her grandfather founded the first performing company in Guinea, West Africa, and helped introduce West African master artists to the United States—a legacy Abena continues through WONTANARA’s programs and global partnerships. Her multidisciplinary training spans West African dance, ballet, jazz, contemporary, hip-hop, and music composition and production, allowing her to bridge tradition and innovation with integrity.

Alongside her artistic leadership, Abena brings strong business and funding expertise. While pursuing a degree in Business Administration at Georgia State University, she served as an executive intern for a popular men’s grooming company, helping generate $1.1 million in revenue within its first year. That experience launched her career as a consultant, where she has spent nearly nine years advising organizations on operations, funding strategy, and growth.

Through WONTANARA Inc and her consulting work, Abena has secured over $200,000 in grants and sponsorships, including support for WONTANARA Percussions, the world’s first Black-owned instrument factory based in Africa. She has also led the development of WONTANARA Festival, securing city-wide sponsorship and building a thriving cultural platform. Her consulting practice maintains a 92% client retention rate, and she has helped more than 10 clients secure government funding within their first year of business.

Abena’s work sits at the intersection of creativity, community, and capital. She is passionate about demystifying funding systems and empowering creatives and community leaders to move from passion projects to sustainable, paid impact—without compromising their values.