Adel’s work experience in the cryptoassets industry was derived from working for the UK regulator, the Financial Conduct Authority (FCA). I acted as the ‘Crypto-asset policeman’ who granted and refused cryptoasset licenses to UK applicants that sought UK registration in order to provide cryptoasset services such as setting up a crypto exchange and/or providing crypto asset custodial services.

Adel’s career took a turn after realising that working for the government/regulator was tremendously slow at innovating itself, alongside the fact that the FCA’s conservative approach created complex crypto asset application criteria and reporting requirements that stifled innovation.

Adel co-founded Traders Brawl, a Web3 social media marketing agency for Web3, FinTech and blockchain-based start-ups. Traders Brawl helps develop and manage communities from scratch by building brand awareness about a company’s services, provide educational marketing content to audiences while managing their social media accounts.