Anna Khayet is a trusted growth strategist and marketing advisor to hundreds of tax and accounting firms across North America. As the head of marketing for Padgett Advisors, a leading franchise network of over 250 firms, Anna helped architect a sweeping brand transformation and launched new digital platforms that drove franchise growth and revitalized firm reputation across the network.

Prior to Padgett, Anna led marketing at industry-defining Fintechs like Bill.com, Rho, Ignition, CPA.com (the digital arm of the AICPA), Enova (NYSE: ENVA), and SoFi, where she scaled campaigns with $50M+ budgets and delivered growth that took originations to $18BN. She began her career at American Express and, after earning her MBA from Columbia University, helped expand Google Cloud’s presence in the SMB market.

Today, through her consultancy, Mastermind, Anna combines the latest in marketing strategy, automation, and storytelling to help modern firms and Fintechs build trusted brands and future-proof their growth. She’s passionate about empowering accountants to stand out in an increasingly digital, competitive world — and ensuring they build businesses with staying power.