Hi, I'm Anni, one of the co-founder's at Villainy Beauty. My journey in the beauty industry began 14 years ago as a freelance makeup artist. I was young and still deciding where I wanted my life to go. My passion sparked permanently whilst I was eight months pregnant with my eldest son, I went to a salon for a small beauty service and was publicly questioned about my weight due to concerns over the salon's furniture. This embarrassing moment, at a time when I was already self-conscious about my appearance, inspired me to create a different kind of beauty experience. One of safety, inclusivity, and being unapologetic in challenging society's "norms" in the industry.

My mission is to ensure that everyone, regardless of size, identity, or background, feels valued, safe and beautiful. I believe that true beauty transcends society's often narrow standards. My co-founder and I started Villainy Beauty to support those who have felt marginalised or judged, helping them set boundaries and feel confident.