
Audrey Kerchner
Inkyma - chief Strategist
Colorado Springs, Colorado, United States
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Audrey Kerchner is the Chief Strategist at Inkyma, an AI consulting and marketing agency. She specializes in helping businesses integrate AI-driven solutions through tailored AI workshops and consulting services. Audrey’s expertise empowers teams to streamline operations, enhance decision-making, and drive sustainable innovation with actionable AI strategies.
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Avoid Overengineering AI Solutions: Selecting the Right Tools for Business Processes
In the rush to implement AI, many businesses overcomplicate their systems, wasting time and money on solutions that don’t fit the task. This session breaks down the practical differences between AI prompts, workflows, and agents—when to use each, how to avoid overbuilding, and how to scale intelligently. You’ll learn how to identify the simplest solution that delivers results fast, whether you're drafting internal content, automating lead follow-up, or deploying a customer service agent. Walk away with a practical framework for implementing AI in phases that align with your business goals and capacity.
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