Choco's omni-channel platform offers a holistic solution designed to streamline and optimize every aspect of the distributor’s operations, from order management to customer engagement, helping them become more efficient and foster growth.

Choco AI, is a revolutionary tool that has already been adopted by hundreds of distributors across the U.S. Choco AI automates and streamlines order management, addressing the critical challenges posed by manual processes. The platform auto-captures voicemail and email orders 24/7, translates them into a standardized digital format, and seamlessly integrates them into the distributor’s ERP system in real time. With Choco AI, businesses achieve 100% digitalization within just two weeks, enabling them to process 100 times more orders without the need for additional staff or resources. This empowers distributors to grow rapidly and become more competitive.

Georgie Thomas is the Managing Director and Head of the US of Choco, a company with a vision to reduce food waste on a global scale by digitalizing the industry towards a more sustainable future. The company has raised a total of $328 million to date from investors including Left Lane Capital, Insight Partners, Bessemer Venture Partners, and Coatue Management, and is used by more than 25,000 restaurants and suppliers in Germany, the United States, France, Spain, Austria, and Belgium. Georgie oversees Choco’s go-to-market strategy for the US.

Prior to joining Choco, he spent several years at DoorDash where he led the account management function for North America. He also spent a year at Tesla, where he launched the company's largest distribution center at the time and hired and managed a team of more than 80 employees. In addition to several years at various startups, Georgie’s career started in finance, and he held associate roles at SJ Investment Company, LS Power and The Royal Bank of Scotland. He holds an MBA in Entrepreneurship from UCLA Anderson School of Management and a BSBA in Finance from Georgetown University.