David Masters is a Tribe Engineering Manager with extensive experience leading large-scale software delivery across energy-tech, transport, and SaaS platforms. He specialises in building effective engineering cultures, improving delivery reliability, and guiding organisations through the challenges of adopting emerging technologies such as AI.

With a background spanning architecture, DevOps, and engineering leadership, David combines hands-on technical expertise with a systems thinking approach developed through postgraduate study. He has a particular interest in how AI, when paired with strong leadership and disciplined practices, can transform organisations — not just inflate hype.

David speaks on topics at the intersection of technology, people, and strategy, helping leaders understand how to use AI responsibly while building teams and processes that last.