Speaker

Elisa Janson Jones

Elisa Janson Jones

Elisa Janson Jones, MBA, CAIC™, EdD (ABD) — CEO, business strategist, creator of C.A.L.M.™ AI Navigator.

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Elisa Janson Jones is a leading authority in AI adoption, business strategy, and digital transformation. A Certified AI Consultant™, instructional designer, and founder of multiple AI-driven brands, she specializes in making AI accessible, actionable, and deeply impactful across corporate, nonprofit, and education sectors. Elisa is the creator of the C.A.L.M.™ AI Navigator framework and a sought-after keynote speaker known for blending deep technical insight with engaging, real-world application. Whether she’s building custom GPTs for business efficiency or leading executive workshops on AI literacy, Elisa equips professionals and organizations to thrive in an AI-powered future.

Area of Expertise

  • Business & Management
  • Government, Social Sector & Education
  • Information & Communications Technology
  • Media & Information

Build an AI Learning Coach in 45 Minutes

Personal development often stalls because one-size courses ignore individual goals. In this hands-on workshop we’ll create a Custom GPT “Learning Coach” that asks the right follow-ups, adapts resources to a learner’s pace, and nudges progress via emailed checkpoints. No coding required, just a clear goal and freely available GPT settings. Together we’ll draft the coach’s persona, design its question flow, and attach a simple progress-tracking spreadsheet. By the end, every attendee will have a private link to their own coach ready to share with teams or clients.

APEX Prompt Sequence: From One-Shot Guesswork to Board-Ready Results

Most users fire a single prompt at ChatGPT, then waste time editing. The APEX Prompt Sequence replaces guesswork with a four-step flow (Foundation → Optimization → Refinement → Validation) that compounds quality at every pass. I’ll demo the sequence live, turning a vague “write our product launch email” into a polished, stakeholder-approved campaign in under five minutes.

Key Take-aways:
1. Use the 6-part Foundation Prompt to set crystal-clear AI expectations.
2. Layer Optimization & Refinement prompts to cut editing time by 60%.
3. Apply Validation prompts for high-stakes, external-facing work.

Session Type: Talk + Q&A (30-45 minutes)
Track: AI & Data Innovations
No coding or AI engineering required.
- Designed for beginner to intermediate ChatGPT users
- Ideal for business professionals, marketers, consultants, and educators
- Focuses on structured prompting techniques, not technical implementation
- Requires only basic familiarity with ChatGPT or generative AI tools
- Perfect for anyone wanting to improve AI output quality and efficiency without guesswork

Elisa Janson Jones

Elisa Janson Jones, MBA, CAIC™, EdD (ABD) — CEO, business strategist, creator of C.A.L.M.™ AI Navigator.

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