I’m passionate about branding, whether it is corporative, consumer or employer branding. I have a vast experience in branding and communications consultancy, proposing customized solutions, strategies and tactics with 360º vision; always learning and adding value.

I am currently helping companies from all over the world in professionalizing their employer brand management by providing strategic tools that contribute to attracting, retaining, and engaging the right talent, as well as optimizing their resources to achieve their desired positioning in the talent market. Even if working with communications and perceptions is a big part of the employer branding work, I am convinced its management has to consider employee experience and internal culture to be truly effective.

Literary Proofreader with Orientation in Journalism, received from the Eduardo Mallea Institute in 2010. Graduated in Social Communication with Advertising Orientation from the University of Buenos Aires.
Two Master's degree in Corporate Communications and in Big Data and Business Intelligence (oriented to Marketing) at ENEB (Escuela de Negocios Europea de Barcelona).
Certified Employer Brand Leader and Employer Brand Executive for the Employer Branding College, led by worldwide expert Brett Minchington.

Some brands I've worked with: Nike, UKG, Workday, Prudential, Walmart, Accenture, Endava, MercadoLibre, Grupo Belcorp, Marca País Perú, BCIE, Banco Macro, Banco Supervielle, Grupo Clarín, Ledesma, Grupo Pérez Companc, Cencosud, Falabella, Grupo Peñaflor, Trapiche, Onapsis, Baufest, Personal, Asociación Cibao, Promigas, Entel, Kölbi, Grupo Credicorp, Omint, Loma Negra, and many others.I’m passionate about branding, whether it is corporative, consumer or employer branding. I have a vast experience in branding and communications consultancy, proposing customized solutions, strategies and tactics with 360º vision; always learning and adding value. I am currently helping companies from all over the world in professionalizing their employer brand management by providing strategic tools that contribute to attracting, retaining, and engaging the right talent, as well as optimizing their resources to achieve their desired positioning in the talent market. Even if working with communications and perceptions is a big part of the employer branding work, I am convinced its management has to consider employee experience and internal culture to be truly effective. Literary Proofreader with Orientation in Journalism, received from the Eduardo Mallea Institute in 2010. Graduated in Social Communication with Advertising Orientation from the University of Buenos Aires. Two Master's degree in Corporate Communications and in Big Data and Business Intelligence (oriented to Marketing) at ENEB (Escuela de Negocios Europea de Barcelona). Certified Employer Brand Leader and Employer Brand Executive for the Employer Branding College, led by worldwide expert Brett Minchington. Some brands I've worked with: Nike, UKG, Workday, Prudential, Walmart, Accenture, Endava, MercadoLibre, Grupo Belcorp, Marca País Perú, BCIE, Banco Macro, Banco Supervielle, Grupo Clarín, Ledesma, Grupo Pérez Companc, Cencosud, Falabella, Grupo Peñaflor, Trapiche, Onapsis, Baufest, Personal, Asociación Cibao, Promigas, Entel, Kölbi, Grupo Credicorp, Omint, Loma Negra, and many others.

Soy una apasionada del branding, ya sea corporativo, de consumo o de marca empleadora. Tengo amplia experiencia en consultoría de branding y comunicaciones, proponiendo soluciones personalizadas, estrategias y tácticas con visión 360; siempre aprendiendo y agregando valor.

Actualmente estoy ayudando a empresas de todo el mundo en la profesionalización de la gestión de su marca empleadora, proporcionando herramientas estratégicas que contribuyan a atraer, retener y comprometer al talento adecuado, así como optimizar sus recursos para lograr su posicionamiento deseado en el mercado laboral. Aunque trabajar con comunicaciones y percepciones es una gran parte del trabajo de marca empleadora, estoy convencida de que su gestión debe considerar la experiencia de los empleados y la cultura interna para ser realmente efectiva.

Soy correctora literaria con orientación en periodismo, egresada del Instituto Eduardo Mallea en 2010. Graduada en Comunicación Social con orientación en Publicidad de la Universidad de Buenos Aires. Poseo dos maestrías en Comunicación Corporativa y en Big Data e Inteligencia de Negocios (orientada al Marketing) en ENEB (Escuela de Negocios Europea de Barcelona). Certificada como Líder de Marca Empleadora y Ejecutiva de Marca Empleadora por el Employer Branding College, dirigido por el experto mundial Brett Minchington.

Algunas de las marcas con las que he trabajado son: Nike, UKG, Workday, Prudential, Walmart, Accenture, Endava, MercadoLibre, Grupo Belcorp, Marca País Perú, BCIE, Banco Macro, Banco Supervielle, Grupo Clarín, Ledesma, Grupo Pérez Companc, Cencosud, Falabella, Grupo Peñaflor, Trapiche, Onapsis, Baufest, Personal, Asociación Cibao, Promigas, Entel, Kölbi, Grupo Credicorp, Omint, Loma Negra, entre muchas otras.