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Speaker

Giuliano Arucci

Giuliano Arucci

Director DX & Segmentation Strategy

London, United Kingdom

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I’m Giuliano Arucci, and I work on audience strategy and experimentation for global B2B events at Informa, including Cannes Lions, Money20/20 and BlackHat. I also created an audience-intelligence platform for events. I’ve spent the last 12 years combining human behaviour, user psychology and AI to understand why people sign up for events, and why they don’t. I’ve learned as much from the experiments that failed as from ones that worked.

Area of Expertise

  • Business & Management
  • Information & Communications Technology
  • Manufacturing & Industrial Materials
  • Media & Information
  • Travel & Tourism

Topics

  • Experimentation
  • sports
  • Marketing
  • Business strategy
  • Audience Growth
  • Digital Psychology & Persuasion
  • Conversion Optimisation
  • Audience Segmentation
  • Email Marketing
  • Data Visualization

Giuliano Arucci

Director DX & Segmentation Strategy

London, United Kingdom

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