I hold a degree in Linguistics and, right after university, chose to apply my knowledge to studying the language of audiences in the hardware engineering industry. Over the past four years in marketing at EnCata Product Development, I’ve explored how to identify when a client is truly ready for product development and what kind of storytelling works best at different points of contact, how to translate complex engineering terms into narratives decision-makers actually understand. what signals show whether a company is leaning toward innovation, cost-saving, or risk-aversion, how international clients interpret engineering proposals differently.