Hans Lagerweij
"The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done": Long-term Strategy, Short-term Execution, Immediate Results
Miami, Florida, United States
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Hans, originally from the Netherlands and now based in Miami, holds an MBA from Erasmus University Rotterdam and an MA in Brand Management. He's the author of the bestseller, "The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done," an insightful guide for leaders aiming to build engaged teams for exceptional results and double-digit growth. Early in his career, Hans held various roles in Brand Activation, Development, Sales, and Innovation Management at leading Packaged Consumer Goods companies including Kimberly-Clark and Sara Lee. In 2008, he combined his passion for adventure travel with commercial management as Managing Director of Sawadee Reizen in Amsterdam. In 2010, Hans moved to Toronto, becoming President and CEO of Quark Expeditions, a polar cruise company. Under his leadership, the company was featured as a “best in class” business case in David Meerman Scott’s book The New Rules of Sales & Service. In 2015, Hans oversaw all adventure brands within TUI Travel, a portfolio successfully sold in 2017. Following this, he served as CEO and President of Victory Cruise Lines, a boutique luxury cruise startup, which was also sold in 2019. Most recently, Hans was President of International Businesses at Albatros Travel, managing brands such as Albatros Expeditions and Albatros Arctic Circle, and held a Senior Vice President position at Four Seasons. Hans now leads his own consultancy, Flying Dutchman Consultancy, specializing in strategic and commercial growth challenges. With experience living and working in seven countries, he's known for creating exceptional customer experiences. His ventures range from commanding a nuclear icebreaker to the North Pole to organizing marathons in extraordinary locations, including the Great Wall of China, expedition cruises in the Peruvian Amazon, and camping in Antarctica.
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Hans Lagerweij
"The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done": Long-term Strategy, Short-term Execution, Immediate Results
Miami, Florida, United States
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