Around 95% of employees don't know their company's strategy. Hans Lagerweij has spent his career closing that gap, and he shows leaders how to do the same.

Originally from the Netherlands and now based in Miami, Hans is an interim and growth executive and board advisor. He started in brand, sales and innovation at Kimberly-Clark and Sara Lee, then spent two decades leading travel, cruise and hospitality businesses through turnarounds, scale-ups and exits. As CEO he took Quark Expeditions from a $15M loss to $7.5M profit and scaled Victory Cruise Lines from $11M to $32M ahead of its $56M sale. He has also led TUI Travel's adventure brands and Albatros Travel's international businesses, and served as SVP of Four Seasons Yachts, with P&Ls up to $230M across seven countries.

His book, The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done (2025), is endorsed by Stephen M. R. Covey and David Meerman Scott, was featured in Harvard Business Review Arabia, and was recognised in the 2025 CorporateLiveWire Innovation & Excellence Awards. It introduces the 6 C's of strategy execution, a practical framework for turning a boardroom strategy into daily action.

On stage, Hans combines hard-won turnaround lessons with stories from the edge of the map, from leading a team through an Antarctic storm to a nuclear icebreaker voyage to the North Pole. Audiences leave with simple tools they can use on Monday.

Hans holds an MBA from Erasmus University Rotterdam, is a trustee of the Safer Tourism Foundation and runs Flying Dutchman Consultancy.