Michelle Lora is a creative entrepreneur with a passion for brand-building. She kicked off her career working for major fashion houses like Liberty of London and Swarovski, and has had a strong track record of successful marketing campaigns and product launches. Having recently built and launched two next-generation ecommerce brands, Michelle is best known for leveraging brand influence across new product categories through strategic partnerships. As a futurist, she is now focused on blockchain technology to form culturally innovative experiences. Michelle is currently working with brands who are looking to pivot to WEB3 while building Siesta, a lifestyle brand meant to inspire moments of rest & relaxation.