Natalie Cook is the founder of Finance Fight Club, an Outsourced CFO & Financial Services firm dedicated to empowering small business owners with financial clarity and strategic guidance. With extensive experience in financial management, Natalie has guided over 50 small businesses to transform their operations, achieve sustainable profitability, and build confidence in their financial decisions. Specializing in cash flow optimization, strategic planning, and due diligence for business transactions, she brings a unique blend of expertise and accessibility to her work.

A passionate speaker and educator, Natalie is known for breaking down complex financial concepts into practical, actionable insights for entrepreneurs and business leaders. Her recent engagements include workshops like the Small Business KPI Workshop and live sessions on cash flow management. As a trusted advisor, she helps business owners move beyond gut feelings to data-driven decisions.

Natalie is committed to making finance approachable, often drawing from her deep industry knowledge across professional services, construction, SaaS, and manufacturing. Outside of her professional life, she is dedicated to supporting small business communities and fostering financial literacy.