Rebecca Farabaugh
Human-Centered Strategist, Speaker, Facilitator & Data-Fluent Storyteller
Pittsburgh, Pennsylvania, United States
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Rebecca Farabaugh is an award-winning marketing, customer insights and experience, and organizational strategy leader, speaker and facilitator with 20+ years of experience helping organizations understand people, navigate change and turn complexity into action.
As a certified Human-Centered Design practitioner and founder of HumanISE, Rebecca challenges leaders to keep humans at the center of work, especially in an increasingly AI-driven world where the uniquely human capabilities of curiosity, critical thinking, empathy, sensemaking, storytelling and trust-building are becoming increasingly valuable.
Rebecca brings together data, research, storytelling, strategy and human-centered design to help audiences think differently about the human advantage in business, AI and tech enablement, operational efficiency, customer and employee experience, data storytelling, brand and marketing, organizational change and the future of work.
Her sessions are practical, interactive, thought-provoking and fun. They are designed to challenge assumptions and leave people with ideas they can actually use.
Rebecca has spoken and facilitated sessions for organizations including the American Marketing Association, AdWeek, Insights Association, Quirks Media, GetWIT, 24/7 Compliance, Highmark Health, Koppers, University of Pittsburgh and Duquesne Light Company. Her recent talks include Stop Designing for Customers. Start Designing for Humans, Designing for Data Excellence, and Beyond the Numbers: Tell a Story with Your Data.
Rebecca holds an M.S. in Marketing Science from the University of Pittsburgh and is a LUMA Institute Certified Practitioner of Human-Centered Design.
She helps people see what they couldn't see before—and gives them the tools to do something about it.
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