Robin Finnell
Sr. Consultant, DSWi
Tillamook, Oregon, United States
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A seasoned Functional Consultant with a deep passion for the power of change management, Robin Finnell brings over 18 years of experience across the Microsoft Dynamics ecosystem, including Dynamics 365 Business Central and Finance & Operations. As a Prosci-certified Advanced Change Practitioner and Trainer, Robin combines structured change methodologies with real-world delivery expertise to drive meaningful, lasting adoption.
Throughout her career, Robin has led and supported implementations, process transformations, and operational improvements across a wide range of industries—including dairy and food manufacturing, extrusion and plastics, milling equipment manufacturing, robotics, and more. Her specialization in Supply Chain and Operations, paired with her hands-on approach, enables her to translate complex system capabilities into practical, business-ready solutions.
Robin has successfully guided organizations of all sizes—from small teams of six to enterprises with over 1,000 employees—through change initiatives that prioritize both operational efficiency and user experience. Known for her ability to connect with stakeholders at every level, she is passionate about equipping teams with the tools, training, and confidence they need to embrace change and maximize the value of their ERP investment.
Area of Expertise
Topics
How AI Automates Assumptions: Bias, Inclusion & Trust in Dynamics + Copilot
An interactive session on how AI bias shows up in everyday Dynamics 365 and Copilot workflows—and what teams can do about it. Explore real scenarios impacting underrepresented groups and leave with a simple, practical checklist to reduce risk, improve trust, and deploy AI more responsibly.
Managing Resistance on a Project or Change Initiative
Managing resistance effectively is critical to success with organizational change. Applying tactics for managing resistance can help you identify and focus on the right issues - so you can help your teams through their change journeys and engage with and adopt critical changes in your organization.
Subcontracted Manufacturing in Business Central
Subcontracting is a common practice in the manufacturing industry. Often, specific products necessitate the expertise or assistance of third parties during their creation. Managing multiple vendors within the production order process can quickly become complex. To address this, Business Central offers a module designed to help businesses efficiently monitor and manage subcontracting operations.
Leading Through Change Without Losing Your People (or Your Mind)
When systems and processes change, people don’t automatically come along for the ride. This session explores how leaders at every level drive real adoption during transformation—by translating change into meaningful impact, managing resistance, and coaching teams through uncertainty. Attendees will leave with practical leadership behaviors they can apply immediately, regardless of role or title.
Primary Product: All Products
Track: Training and User Adoption
Session Type: Breakout Session (60 min)
Ability Level: All
Learning Objectives:
Identify the leadership behaviors that most directly influence adoption when ERP systems and processes change, and explain why technical success alone does not drive sustained usage.
Apply a standardized framework to ERP change scenarios to determine how leaders can communicate impact, manage resistance, and coach teams through disruption before and after go‑live.
Define one specific leadership action they can take immediately to improve adoption when systems, processes, and people all shift.
Go-Live Is a Milestone. Adoption is the Destination.
A no-fluff roundtable/workshop on how partners actually drive adoption and outcomes.
A high‑energy, practical session where partners:
* Get brutally honest about what’s actually breaking adoption
* Swap field‑tested plays that increase usage, reduce workarounds, and protect ROI
* Leave with three partner moves they can implement immediately:
1. a better adoption contract,
2. a better leader enablement motion,
3. a better post‑go‑live impact plan.
This is a workshop style session, can be geared toward 60-, 90-, and 120-minute sessions
DynamicsCon 2026 Sessionize Event
Summit NA Roadshow - Seattle, WA Sessionize Event
Partner Vibe Sessionize Event
DynamicsCon LIVE Sessionize Event
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