Building Serverless SaaS Architecture in AWS

Are you ready to revolutionize your approach to building Software as a Service (SaaS) applications? Join us for an inspiring session on "Building Serverless SaaS Architecture in AWS," where you'll unlock the secrets to creating scalable, cost-efficient, and high-performing SaaS applications using cutting-edge serverless technologies.

What You Will Learn:
• Fundamentals of Serverless SaaS: Discover why serverless is the future of SaaS applications and how it can drastically reduce costs, eliminate the need for server management, and boost operational efficiency.

• Multi-Tenancy Models: Dive into the intricacies of multi-tenant architectures. Learn about pooled models where tenants share resources and master the strategies for managing tenant isolation, preventing noisy neighbor issues, and ensuring robust data security.

• Integration Patterns: Explore common integration patterns for serverless architectures, including synchronous and asynchronous processing. Leverage AWS services like SQS, EventBridge, and Step Functions to build robust and scalable applications.

• Real-World Application: Follow along with a practical, fictional scenario of AnyCompany's restaurant management software as it transitions from legacy EC2 instances to a modern, serverless SaaS model. Overcome real-world challenges using AWS services.

• Hands-On Guidance: Gain insights into establishing authentication with Amazon Cognito, implementing JWT tokens for secure access, and using Lambda functions for dynamic IAM policies to maintain tenant isolation.

• Migration Strategies: Learn practical strategies for migrating from a legacy managed hosting solution to a serverless SaaS platform, ensuring minimal disruption and maximizing the benefits of the new architecture.

Why Attend?
This session is designed for beginners and experienced developers aiming to modernize their applications or build new ones using serverless technologies. Whether you're already running serverless SaaS in production or just beginning to explore its possibilities, you'll gain invaluable insights and practical examples to apply to your projects.

By the end of this session, you'll be equipped with the knowledge to shift away from managing servers and focus on creating business logic that delights your customers with exciting new features.

Speaker:
Shantanu Kumar, Senior Software Engineer at Amazon's Buy with Prime, has over nine years of professional experience building highly scalable and resilient multi-tenant SaaS applications. His recent work on Buy with Prime is reshaping U.S. e-commerce by extending Amazon Prime benefits to third-party online stores, simplifying the merchant integration process, and facilitating seamless connections to Amazon Seller Central, Multi-Channel Fulfillment, and Amazon Pay for U.S. Prime members and SMBs. Jiwon's expertise in serverless technologies and SaaS models makes this session a must-attend for anyone looking to stay ahead in the cloud computing landscape.

Join us and elevate your SaaS applications to the next level with serverless architecture in AWS!

Event-Driven Architecture with AWS

Unlock your applications' full potential with event-driven architecture! Join Shantanu Kumar, a seasoned software engineer with over nine years of experience at Amazon, for an enlightening session on "Event-Driven Architecture with AWS." Discover how to build scalable, resilient, and efficient applications by leveraging the power of event-driven design.

In this engaging session, Jiwon will guide you through the core concepts of event-driven architecture, sharing real-world examples and practical insights from his extensive experience at Amazon. Despite losing his voice at the worst possible time, Jiwon’s passion and expertise will shine through as he explores the nuances of this powerful architectural style.

What You Will Learn:

• Fundamentals of Event-Driven Architecture: Understand the essence of event-driven design, where applications respond to events, leading to more flexible and decoupled systems.

• Integration Patterns: Dive into various integration patterns, including synchronous request-response, asynchronous point-to-point, and the powerful broadcast model. Learn how to use AWS services like SQS, SNS, and EventBridge to build robust applications.

• Decoupling Strategies: Explore the importance of decoupling in event-driven architectures. Discover how to reduce dependency between systems, ensuring higher resilience and scalability.

• Real-World Application: Follow a practical example of the ServerlessVideo project, illustrating how different services communicate through events. Learn how to choreograph and orchestrate workflows using Step Functions and EventBridge.

• Handling Duplicates with Idempotency: Learn the critical concept of idempotency in distributed systems. Understand how to ensure operations can be applied multiple times without changing the result, avoiding issues like duplicate processing.

• AWS Services Deep Dive: Get hands-on insights into using AWS services effectively for event-driven architectures. From SQS and SNS to EventBridge and Step Functions, understand how to leverage these tools to build scalable and resilient applications.

Why Attend?

This session is tailored for developers and architects looking to modernize their applications or build new ones using event-driven architecture. Whether new to this concept or already working with event-driven systems, you'll find valuable insights and practical examples to enhance your skills.

By the end of this session, you will be equipped with the knowledge to design and implement event-driven applications that are scalable, resilient, and efficient. You will also learn to shift away from tightly coupled systems and embrace a more modular and responsive architecture.

Speaker:

Shantanu Kumar, a Senior Software Engineer at Amazon's Buy with Prime, has extensive experience building highly scalable and reliable multi-tenant SaaS applications. His expertise in serverless technologies and event-driven architecture makes this session a must-attend for anyone looking to stay ahead in the cloud computing landscape.

Join Us!

Don't miss this opportunity to learn from a seasoned expert. Join us and revolutionize your approach to building applications with event-driven architecture on AWS!

Building Resilient Multi-Tenant SaaS Application on AWS

Join us for a deep dive into the intricacies of building resilient and hyper-scalable multi-tenant SaaS applications on AWS, illustrated through the development of Amazon's groundbreaking Buy with Prime service. This session will explore the challenges faced and innovative solutions implemented to create a robust, secure, and flexible multi-tenant architecture.

Our expert presenter, a Buy with Prime team member, will share valuable insights and best practices gathered from their extensive experience. You will learn about the importance of tenant-aware resource management, which ensures flexibility and security by effectively isolating tenants and addressing noisy neighbor issues. Discover the critical role of implementing throttling mechanisms at multiple layers (API, application, downstream resources) to protect service availability and performance, preventing any single tenant from overloading the system.

We will also delve into the necessity of robust testing for multi-tenancy, highlighting the need for comprehensive test cases that cover optimistic scenarios and critical failure cases to validate tenant isolation and security measures. Additionally, the session will cover comprehensive monitoring and telemetry tools like AWS CloudWatch, which provide visibility into system behavior and enable quick identification and resolution of issues such as noisy neighbors.

Furthermore, the session will discuss the benefits of designing an architecture that separates customer-facing layers from backend services. This separation enhances flexibility and scalability, allowing for independent development and efficient handling of diverse customer needs and traffic demands.

This session is a must-attend for developers, infrastructure specialists, project managers, and anyone involved in building or managing SaaS applications. You'll gain practical knowledge and actionable strategies to tackle common SaaS challenges and create secure, scalable applications that meet diverse customer requirements. Don't miss this opportunity to learn from the experts behind Amazon's Buy with Prime and elevate your SaaS development skills to the next level.

Technical Requirements:
• Attendees should have a basic understanding of cloud computing concepts and AWS services.
• Laptops with internet access are recommended for interactive segments and hands-on exercises.
• AWS accounts are optional but beneficial for practical demonstrations.

List of Conferences:
• AWS re: Invent 2024
• IEEE Cloud Summit 2024
• DZone DevOps & Cloud Summit 2024

First Public Delivery:
- This session will be first delivered at AWS re: Invent 2024.

Target Audience:
• Cloud architects
• Software developers and engineers
• Infrastructure specialists
• Project managers
• Technical leads
• SaaS product managers

Preferred Session Duration:
- 30 minutes to 1 hour, including Q&A and interactive segments.

Join us in exploring the future of multi-tenant SaaS applications with AWS and cloud technology!