Shefali Desai is a multidisciplinary designer, educator, and entrepreneur with over 17 years of experience.
She is a Professor of Practice at Somaiya School of Design and the Founder of BASE 501, a design and strategy studio.
Shefali’s expertise spans visual communication, strategic design thinking, personal branding, and creative leadership. She's worked with brands such as Pepsi, Redbull, Starbucks, Disney, KFC etc.

Alongside her professional practice, she has built a thriving personal brand as The Doodleist—an artistic persona through which she explores storytelling, illustration, and the intersection of creativity and mindfulness.

Passionate about empowering the next generation of creative professionals, Shefali brings a resilience-driven, identity-first approach to leadership, mentorship, and innovation in the design industry.