Speaker

Wendy Jacobs

Wendy Jacobs

Sr. Manager Digital Products : Central Insurance.

Columbus, Ohio, United States

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Wendy Jacobs, JD, is a Product Management Leader, Coach, Mentor and Trainer. She has over 20 years of product development experience, specifically in Product Management. Her current focus is on coaching all levels of Product people on how to maximize the business value delivered. Wendy is passionate about mentoring others in Agility, Product Ownership and Product Management as well as delivering training courses, and presenting at conferences and meetups.

Area of Expertise

  • Information & Communications Technology
  • Business & Management
  • Law & Regulation

Topics

  • Product Management
  • Valuation and Presenting Business Value
  • Coaching
  • Professional coaching

From Self Obsession to Self Selection: A Scaled Org's Journey to Value Reorganization

Self-organizing teams?

If you've spent any time at all working with agile teams, you've heard that the teams should be self-organizing around the work. In theory, it sounds grand! "Ask the team...let the team decide", but in practice what does it mean? Does it mean they just get to pick the story cards for the sprint, or maybe the project they get to work on for the next ten sprints?

Or could it mean they can decide what to work on and who to work with all while delivering the most valuable items that the business actually wants?

Does your organization suffer from too many "Number One Priorities" from different parts of the organization? Everyone believes their thing is the most important and it should be the #1 item. Shoulder taps "Can you just do this one thing real quick or can you slide it into your next sprint?". Which department takes priority? Who's work is more important? What is the true business value of the work the team is tasked with delivering?

What would it look like to let the teams actually decide? What are the unspoken rules of engagement for a self-selection activity? Come with us to see how one scaled organization, from a large enterprise, went on an 8-month journey of continuous improvement to move from teams organized by systems and processes to a group of teams self-selected and self-organized based on business value..

The Dirty Dozen: 12 Product Ownership Behaviors that are Killing your Product

Is your product owner late to meetings, not available in the team room, unprepared for sprint events or asking for status at the daily scrum? As a product owner coach, I have seen it all! Every product owner is a unicorn but what they have in common is they invariably have a bad behavior or two(and sometimes a lot more than that). Their scrum teams have learned to try and work around them but why should they have to? During this talk, I will walk through the Dirty Dozen Product Owner Behaviors that are killing your product and what to do about them.

Walk away understanding techniques on how to coach product owners to correct these bad behaviors and give your teams the best chance at Product success.

Do you see what I see? A vision in 4 simple questions.

Do you see what I see? Do we share the same vision? On the surface, it’s sounds so easy – incrementally build a product to meet a customer need. From 10,000 feet, the general idea seems straightforward, but then you learn about the various types of users and their different needs, project budgets and timelines, implementation options, and design tradeoffs. Now things are complicated! And then, even when you can imagine a sane path through the madness, you must find a way to communicate the path to developers, managers, executives, sales reps, marketing folks, and Bob down the hall. Herding cats seems easy in comparison!
Wouldn’t it be nice if we could all have the same picture of where we’re heading? Wouldn’t it be helpful to have a clarity around primary objectives in a form that could provide context for making tradeoffs? I think so too – and I have a solution – a clear concise product/project vision.
Believe it or not, it isn’t too hard to craft such a vision, and in this hands-on workshop you’ll learn exactly how to do craft a meaningful vision by just answering a few questions. The outcome will provide you with a North Star which can guide decisions throughout the project, and keep everyone marching in the same direction – even Bob. You can also use this same process in crafting a vision for your organization or your team. If you’re a product manager, product owner, BA, project manager, or anyone involved in delivering a product to market successfully you’ll find this session invaluable.

Wendy Jacobs

Sr. Manager Digital Products : Central Insurance.

Columbus, Ohio, United States

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