Ankit Agrawal
Head - Digital Products
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Ankit Agrawal is a Product Leader, entrepreneur, and technology enthusiast with 17+ years of experience in Product Management, Digital Transformation, and Strategy. He has spent over a decade building and scaling D2C, B2C, and B2B SaaS products across industries including automotive, gaming, e-commerce, financial services, and retail.
Currently leading digital products at Bajaj Auto, he also co-founded a gaming venture with an omni-channel presence across India. Ankit holds an MBA from IIM Calcutta and a B.Tech from NIT Bhopal, and is passionate about leveraging technology, AI, and product innovation to solve complex business challenges.
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Bajaj Auto: Building a Global Digital Experience Platform with Sitecore
This session explores Bajaj Auto's digital experience journey with Sitecore, covering the evolution and scaling of its digital ecosystem across domestic and international websites. It will highlight key milestones, platform expansion, and how Sitecore has enabled improved customer engagement, content management, and digital innovation. The session will also share key learnings from the transformation journey and provide an overview of how Bajaj Auto plans to continue leveraging Sitecore to deliver impactful digital experiences at scale.
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