Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to Scale, a go-to book on SaaS pricing, and the Co-founder of Monetizely, a consultancy focused on B2B SaaS pricing. He’s also an active member of the Pavilion revenue leadership group, where he regularly shares his insights with senior SaaS leaders.

Ajit’s been on stage at several major industry events. In September 2024, he delivered a keynote at SaaSboomi Caravan 2024. During the session, he walked through his 5-step pricing transformation framework, giving companies a clear, practical way to evolve their pricing as they scale. Ajit talked about how aligning pricing with business goals like market share growth and sales efficiency is key. He also shared examples from companies like Zoom and Nosto, showing how smart pricing changes can drive growth and reduce churn.

Coming up in October 2024, Ajit will be speaking at UC Berkeley’s Haas School of Business at their inaugural Product Conference. His talk will focus on innovative SaaS pricing strategies for companies at different stages of growth. He’ll also dive into how AI is going to change the future of SaaS pricing.