Alaa Ayman is a global-minded marketing strategist and instructor, passionate about bringing clarity and human-centered strategy into the world of tech. She is the founder of The Clarity Seat™, a platform dedicated to empowering marketers, founders, and teams with frameworks that blend research, empathy, and actionable growth strategies.

In her current role as Marketing & GTM Lead at Uniparticle, she drives the positioning and market expansion of Flow, a FinTech suite transforming BNPL, microfinance, and digital payments across emerging markets. With over 7 years of experience spanning SaaS, consulting, and fintech, Alaa has worked with founders, developers, and growth-stage companies to launch products, scale across regions, and align strategy with real-world impact.

Her thought leadership focuses on the intersection of AI, marketing clarity, and global expansion—helping tech brands grow without losing their voice. As a speaker, she brings a unique balance of strategic depth and empathetic storytelling, making complex ideas accessible and actionable for diverse audiences.