

Alec Foster
Chief Prompt Engineer & Responsible AI Lead, MMA Global
Oakland, California, United States
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Alec Foster is Chief Prompt Engineer & Responsible AI Lead at MMA Global, co-leading its AI Leadership Coalition and overseeing all AI initiatives. He drives internal AI upskilling for MMA's entire workforce, AI product development, governance frameworks, and revenue-generating opportunities to position MMA as the leading industry association on AI in marketing.
Alec’s academic foundations—an M.St. in AI Ethics from the University of Cambridge and a CIPP/US privacy certification—inform his ethical approach to AI and marketing. He has developed machine learning models to streamline consumer arbitration and serves on boards of algorithmic accountability nonprofits. Beyond MMA, Alec designs large-scale immersive art experiences and teaches electric hydrofoil lessons in the San Francisco Bay Area.
Combining marketing strategy with rigorous ethics, Alec stands at the intersection of innovation and integrity, guiding organizations to harness AI responsibly.
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AI Upskilling: A Practical Framework
AI adoption creates both opportunities and challenges for every department across your organization. Beyond competitive advantage, AI literacy has become a legal requirement under the EU AI Act.
At MMA Global, we've developed a systematic approach to AI training that builds confidence while delivering immediate value and ensuring compliance.
This session shares what we've learned implementing our AI Mastery Program internally and with the world's largest brands. We'll present our "T-Shaped AI Mastery" framework that balances three key elements: foundational knowledge everyone needs, practical skills with essential tools, and specialized training for different roles.
We'll reveal what truly engages employees in AI learning, including our gamified approach and points-based achievement system. You'll see concrete examples of how to track progress and measure real business impact from your upskilling investments.
You'll receive a free implementation guide and template based on our program that can be customized for your organization's needs. Ideal for leaders who want their teams applying AI across the most impactful business use cases.

Alec Foster
Chief Prompt Engineer & Responsible AI Lead, MMA Global
Oakland, California, United States
Actions
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