Alex founded a digital agency and MarTech company in 1999 and sold in 2016, Alex has has been pioneering applications of new technology throughout his career and is now CEO of The Data City, a tech start-up that uses machine learning to map the global economy for government and the private sector. Alex active member of the digital / tech community, regularly speaking at events, judging awards, providing Non-exec advisory services and is also the Chair of web 3 start up 'Pooldata.io'. Alex is a champion of diversity and inclusion and is passionate about raising awareness around neurodiversity and Entrepreneurship.