Alex Hammerschmied
Founder of hartmut.io - Effective Marketing Automation
Gründer hartmut.io - Effektive Marketing-Automatisierung
Paphos, Cyprus
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Alex helps SMBs to sell more – fully automated.
Using Sales Funnels, E-Mail Marketing and open-source Marketing-Automation tools, he generates highly qualified leads and gains satisfied buyers for his customers and scales their businesses.
As one of the leading Marketing-Automation specialists in the DACH region, he has years of experience as a Marketing Partner with companies & influencers like Arne Preuss (from coffeeness.de), Feuerwear, MeinOffice, ALLERGIKA®, Schäfer-Shop and more. Moreover, he is intensely involved with the world's largest Open-Source Marketing-Automation Project, Mautic.
Alex loves spending quality time with his wife, his daughters & his dog, tea, golf, and exceptional business concepts.
Alex hilft KMUs, komplett automatisiert mehr zu verkaufen.
Mit Sales-Funnels, E-Mail Marketing und Open-Source Marketing-Automation-Tools erzeugt er für seine Kund:innen hoch qualifizierte Leads und zufriedene Käufer:innen und skaliert ihr Geschäft.
Als einer der führenden Marketing-Automation Spezialisten der DACH-Region hat er Jahre an Erfahrung als Marketing Partner mit Unternehmen und Influencern wie Arne Preuss (von coffeeness.de), Feuerwear, MeinOffice, ALLERGIKA®, Schäfer-Shop und mehr. Außerdem ist er an der Weiterentwicklung der weltgrößten Open-Source Marketing-Automation Software Mautic beteiligt.
Alex liebt es, Zeit mit seiner Frau, seinen Töchtern & seinem Hund zu verbringen und ist ein Fan von Tee, Golf und außergewöhnlichen Unternehmenskonzepten.
Area of Expertise
Topics
Why tracking is dead and content is king
*RIP Tracking*
Tracking is not allowed anymore. GDPR, Apple and Google are changing the rules and what this means for your marketing automations.
*The Marketing Strategies for 2022 and beyond*
Let's show you how we navigate leads through a clear user journey without knowing what they do and what they don't.
*Hack it with Mautic*
How to still get the data you need and analyse your marketing automations (legally).
Watch here: https://youtu.be/wkzFKbwsXSQ
From lead-gen to recurring clients: how to plan+build+analyse sales-funnels for onlineshops and more
The biggest Coffee-Influencer in the DACH Region with more than 600.000 Visitors per Month started selling their own coffee!
To increase their sales and scale their business, we built their marketing- & sales-funnels:
To turn website-visitors into valuable leads, build-up trust, make the first sale, nurture further, resell, report + analyse.
Using the example of this successful real-life case, you will understand how we overcame obstacles like:
+keeping an overview of the campaign parts
+building a seamless connection between a custom-built WooCommerce shop and Mautic
+creating easy-to-read reports and analysing the success and profitability of the marketing-campaigns
Understand how to:
+plan a campaign structure
+build segmenting opt-in forms
+synchronise online-shop data with Mautic
+sell the first product
+analyse (instead of waiting what happens)
+warm-up for the next sale
+get reviews
+sell the next product
+use easy-to-read reports and analyse
+win life-long clients
Nobody likes Salespeople - especially not at parties
Selling too early in a conversation can be deadly for closing a lead successfully. In this session we will explore how to use points and stages in Mautic to sell to the right person at the right time - AKA the magic cure called lead scoring.
Mautic Conference Global 2024 Sessionize Event
Funnel Rocket Webinar
Automatisierte Sales-Funnels für Anfänger - Effektive Anmelde Formulare
Automated Sales Funnels for beginners - effective Signup Forms (en)
Watch here: https://youtu.be/UJI33IKqVfo
Mautic Conference Global 2022 Sessionize Event
Funnel Rocket Webinar
Dropdown Menü in Anmelde-Formularen mit Mautic. So gehts.
Dropdown menu in Signup Forms with Mautic - how it works. (en)
Watch here: https://youtu.be/ckDUMk3Tb6Y
Online-Meetup
Newsletter-Marketing 2021: Ist Mailchimp noch legal + Das Open-Source-Tool Mautic als Alternative
Newsletter-Marketing 2021: Is Mailchimp still legal + the open-source-tool Mautic as an alternative (en)
Mautic Conference Europe 2021 Sessionize Event
Funnel Rocket Webinar
Automatisierte Sales-Funnels für Anfänger - E-Mails und die erste Kampagne
Automated Sales Funnels for beginners - E-Mails and the first campaign (en)
Watch here: https://youtu.be/3VXSy7if54k
Funnel Rocket Webinar
Automatisierte Sales-Funnels für Anfänger - Exit Intent Pop-Ups
Automated Sales Funnels for beginners - Exit Intent Pop-Ups (en)
Watch here: https://youtu.be/UGAJZWjsp-c
Funnel Rocket Webinar
Automatisierte Sales-Funnels für Anfänger - Die richtige Planung
Automated Sales Funnels for beginners - the right planning (en)
Watch here: https://youtu.be/_c8lccHhGgE
Mautic Conference Global 2021 Sessionize Event
The Mauticast
Mautic goes Shopify (feat. Alex Hammerschmied)
Watch here: https://youtu.be/I1FWcAMRFx4
Funnel Rocket Webinar
Kontaktformular Ergebnisse direkt an Mitarbeiter schicken. So geht's!
Send Contact Form data directly to your colleagues! (en)
Watch here: https://youtu.be/MeNcXe5-gn0
Funnel Rocket Webinar
Newsletter Anmeldung in B2B Formularen mit Checkbox abfragen. So einfach geht das! (de)
Newsletter Signup in b2b forms - via checkbox! (en)
Watch here: https://youtu.be/Q8QXCl7oNNQ
The Mauticast
The New Mautic Email Builder (feat. Adrian, Alex & Joey)
Watch here: https://youtu.be/cqLuONtQW08
MautiCon 2020 Sessionize Event
Online-Meetup
E-Mail Marketing - (immer noch) Umsatz auf Knopfdruck …
E-Mail Marketing - sales at the push of a button... (en)
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