Alex Levin, co-founder of L+R, a design & technology studio established in 2012, has dedicated the past four years to bridging the gap between traditional businesses and the Web3 space. L+R is recognized for its award-winning work with both SMBs and enterprise clients, focusing on digital transformation and brand strategy. Levin employs a practical approach, introducing companies to the Web3 domain through proofs of concept and providing more traditional strategy consulting to Web3 companies. He emphasizes human-computer interaction, a deep understanding of blockchain, and the critical importance of security and privacy.

Alongside his achievements at L+R, Levin also spearheaded the creation of Nurture within the firm, a Web3 employee experience platform. Designed to revolutionize employee benefits and rewards programs, Nurture turns them into collaborative adventures, enhanced with interactive and educational experiences. This initiative, built under the L+R banner, underscores Levin's commitment to leveraging innovative solutions to help organizations attract and retain top talent through more engaging and meaningful incentives.

Levin's vision is to demonstrate how blockchain technology can foster community-driven ecosystems, potentially revolutionizing how businesses interact with their customers and each other. He also shares his expertise by contributing to Forbes on the luxury NFT market, sharing insights, successes, and learnings from collaborations with prestigious brands such as Sotheby's, Tag Heuer, Lamborghini, and Bugatti. His talent for simplifying complex Web3 concepts into practical strategies for both traditional and digital-first companies highlights his deep expertise in the field.