Ali is the Chief Executive at the Youth Sport Trust, an independent charity devoted to changing young people’s lives through sport.

Ali joined the Youth Sport Trust in 2004 and has fulfilled the roles of Implementation Director, Sport Director and Managing Director before becoming the CEO in July 2015. Prior to this Ali was the Deputy Director of Sport at the University of Bath having initially been the course leader for the initial teacher training programme for Physical Education. Before this Ali was Head of PE at Millfield School, having started her career as teacher in Essex.
During her career Ali has worked with and on behalf of a range of other organizations. She supported the British Olympic Foundation’s education programme back in 2004 and delivered the Paralympic Inspiration Programme on behalf of the British Paralympic Association in London 2012. Ali led LOCOG’s Youth Panel, and is a member of the selection panel for the Young Sports Personality of the Year. She is currently a Board member of the Healthy Learning Trust, a Trustee of Chance to Shine, and an advisor to Sheffield Hallam University on their Sport strategy. Ali has also worked on a number of international assignments including a project with Sport & Recreation South Africa which was part of the International Inspiration Programme.