I'm Alice Nedosekina, a product and design leader who accidentally stumbled into product design from a financial analyst role - and it turned out to be the best detour of my career.

My background in economics and data analysis gave me something most designers don't have: I can read a P&L, understand technical constraints, and build a business case as easily as I can sketch an interface. This weird combination has been my secret weapon for 13+ years, helping me design experiences that actually ship and deliver results.

I've worked across the spectrum - from launching a challenger bank from scratch (70% waitlist conversion) to scaling design systems across 5+ product lines at a global fintech. I've designed for millions of users across 20+ countries, led teams of up to 6 designers, and worked with everyone from C-suite executives to engineers in the trenches.

What gets me excited? Complex problems. Give me cross-border payments, blockchain platforms, or regulatory constraints, and I'm energised. I love finding the elegant solution that balances what users want, what technology can deliver, and what makes business sense.

I've delivered measurable impact: 7-17% increases in conversion rates, 50% faster sales cycles, 13% jumps in digital adoption. But beyond the numbers, I'm proud of building teams, mentoring designers, and establishing design operations that help companies scale.
Currently, I'm Head of UX at R3, working on enterprise blockchain and CBDC platforms that are reshaping how institutions think about digital currency. Before this, I spent 2+ years at Nium leading design across international markets, launched a neobank, worked with Standard Chartered's innovation lab, and led digital transformation for ODEON Cinemas.

I also spent three years at an agency working with clients like Sony, CBRE, Cushman & Wakefield, and BDO - which taught me how to quickly understand different business models and deliver quality under pressure.

I'm technical enough to understand front-end constraints (I can code in HTML/CSS/React when needed), research-driven (34 user studies at Nium alone), and early to adopt new tools (been using AI in design workflows since before it was trendy).

Based in the UK and always interested in opportunities where I can build something meaningful, lead great teams, and solve problems that actually matter.