Ana Sarmiento
Director of AI Revenue | Transforming Generative Media into Commercial ROI
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Ana Sarmiento is a senior media executive and an expert in navigating the complexities of the post-AI media landscape. Her focus extends beyond content creation to the critical mechanics of performance: using AI to unlock deeper audience insights and solving the real-world challenges facing modern media companies. From combating the traffic implications of liquid content to standing out in increasingly saturated creator marketplaces, Ana provides real world data-backed tactics. She draws on her deep experience in revenue operations to help organizations identify hidden costs and implement the emerging business models required to thrive in a synthetic media world.
She is the Director of AI Revenue at Advance Local and has an extensive background at industry giants including Disney, Paramount, and HBO. She has an EMBA from UCLA Anderson and a BBA from The University of Georgia. She brings a rare trifecta to the stage: creative media intuition, technical product rigor, and the high-stakes financial strategy of management consulting. Ana provides an action-oriented blueprint for turning Generative AI innovation into commercial success.
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Create vs. Curation: Empowering the New Creative Economy with AI
Panelist discussion surrounding who shapes creativity in the AI era—the artist who creates, the curator who selects, or the algorithms in between? In this session, we’ll explore the balance of creation vs. curation, the power of Google’s AI tools for small teams and underrepresented voices, and the policy questions that will define whether AI empowers creators—or exploits them.
AI is changing the creative economy—not just by producing new work, but by shifting who has the power to create, curate, and distribute culture. In this session, we’ll explore Create vs. Curation: the delicate balance between generating art and shaping meaning in a world flooded with content.
Through personal stories and live demos we’ll spotlight how AI can empower small teams to produce at a scale once reserved for studios, spark new forms of collaboration between humans and algorithms, and dive into the governance and policy questions shaping this new economy.
Attendees will leave with both practical techniques for using Google AI in creative work and a critical lens on the governance structures that will determine whether AI strengthens the creative economy—or undermines it.
Panelists are experts in the field of AI Engineering, Filmmaking, Media and Art.
Alex Lugo: Co-Founder & CEO @ FilmPro | Software & AI Engineer (ex-Square, ex-Goldman Sachs) | Award-winning Actor & Filmmaker
Alex Jean Baptiste (AJB): Support Engineer | Filmmaker | CEO at King of A.I.TL
Katherine Katosonika: Multimedia DJ and Designer
Ana Sarmiento
Director of AI Revenue | Transforming Generative Media into Commercial ROI
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