Speaker

Anastasia Petrova

Anastasia Petrova

Founder at Metasouls & SheNFT | ex. Heineken marketing; | Marketing & brand strategist | AI and web3 educator | Women in Tech Advocate

Amsterdam, The Netherlands

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International marketing proficiency (12 years) in building and developing brands and categories.
- 3 years agency side (Adidas, Unilever);
- 8 years Heineken marketing in Russia (Moscow) and the Netherlands (Amsterdam).

Founder of Metasouls - ed tech startup onboarding into the skills of the future, including AI and web3, via online education and offline events.

I am an international speaker, advocating for web3 and other future-oriented skills.
Coming from Russia, based in Amsterdam, woman of the world, travelled to 50 countries, interested in people, sport, photography, exploring the world, mindfulness, sustainability, art and NFTs, women empowerment aspect.

Area of Expertise

  • Business & Management
  • Consumer Goods & Services
  • Information & Communications Technology
  • Arts

Topics

  • web3
  • web3 marketing
  • women in web3
  • Marketing Strategy
  • Branding
  • Branding and Ai
  • brand strategy
  • Marketing
  • Education
  • Onboarding and Adoption

Celebrity NFT case studies - for good or for hype?

The past year marks an explosion for NFTs, and some of the biggest celebrities have joined the craze. Was it for good or for hype?
NFTs can be used for charities, donations, and several fun activities, exclusive experiences or collectibles. This has, of course, prompted several well-known celebrities, designers, singers, artists, and more to join the NFT space. Lets look at the most interesting& scalable cases, and the reasoning behind.

Anastasia Petrova

Founder at Metasouls & SheNFT | ex. Heineken marketing; | Marketing & brand strategist | AI and web3 educator | Women in Tech Advocate

Amsterdam, The Netherlands

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