Anastasiia Shabalina
Founder & CEO at makemeHEARD | Executive Communication Advisor
London, United Kingdom
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Anastasia Shabalina is the founder of makemeHEARD, where she helps technical professionals translate complex engineering insights into high-impact business value. With a background dedicated to bridging the communication gap between development teams and executive boardrooms, Anastasia equips tech leaders with the frameworks needed to eliminate jargon, secure buy-in, and turn great ideas into production reality.
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Selling Your Technical Vision | For Leaders and the Engineers Who Want to Become Them
Right now in your company, a brilliant technical idea is dying on the boardroom table.
It’s not because the idea is bad, but because it got lost in translation. While engineers speak the language of architecture and implementation, executives speak the language of ROI and risk. When this translation gap occurs, decision-makers default to "no" simply to protect the company.
In this talk, Anastasia Shabalina, founder of makemeHEARD, shares a powerful communication framework designed to bridge this gap. You will learn how to debug the "human operating system" of decision-makers, escape the smart person's trap of leading with technical jargon, and utilize a reliable four-step algorithm to structure your pitches.
Whether you want to protect your system from a revenue crash or reclaim your team's time, this session will show you how to transform your technical insights into business necessities. Stop letting your best ideas stay on your local machine –it's time to engineer the momentum toward a definitive yes.
Leader's Voice: Find It. Own It. Command Any Room
Great leaders don’t just have great ideas – they know how to make them land. Yet, many founders and professionals struggle to project the authority and confidence their vision deserves.
Join executive communication advisor Anastasiia Shabalina, founder of makemeHEARD, for an intensive, interactive workshop designed to transform how you speak, present, and influence. Drawing on years of experience coaching founders to find their powerful voice, Anastasia will strip away the fluff and break down the three essential physical tools of unforgettable speakers:
This isn’t a lecture. Expect hands-on practice, constructive peer feedback, and immediate adjustments. You will walk away with highly actionable skills that you can deploy in your very next presentation.
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