Annalisa Nash Fernandez
Intercultural Strategist - Because Culture LLC
New York City, New York, United States
Annalisa Nash Fernandez is a specialist in world cultures, focusing on cultural elements in technology and business strategy. An experienced corporate strategic planning director who worked globally as an expatriate executive based in emerging markets, she bridges her dual background as a sociolinguist to navigate cross-cultural communication in marketing, leadership, and the digital economy. Her expert quotes are featured widely, including by CIO magazine and the BBC, and her articles are published in trade journals and in leading media. Annalisa held various roles at Philip Morris International and Kraft Foods, based in São Paulo, Brazil, and investment banks, including Bankers Trust, based in New York City and Santiago, Chile. Annalisa holds an M.A. in language and translation from the University of Wisconsin, and a B.S. in international finance from Georgetown University.
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Area of Expertise
Topics
Taking Agility Global: Sustainable Goals Across Cultural Borders
Agile teams increasingly work globally, across real and perceived borders, and in diverse cultural contexts. Explore the geo-cultural dimensions of trust, timing, change management, digital communication, and data privacy and security. This engaging and informative presentation explores how cultural differences present themselves on multicultural teams and can challenge the sustainability of Agile methodology in diverse cultural contexts, but ultimately are the key to unlocking innovation and achieving global excellence.
Crossing Cultural Borders in a Digital World
Your digital content is designed for a few markets, but consumed globally as new media yields unprecedented access across national borders. But technology is not a cultural leveler. As our message travels through a digital tunnel across borders to customers and business partners, the new cultural context can render it ineffective, misunderstood, or even offensive. Digital natives expect content that is personalized along the customer journey to be relevant in their culture. A revolution is underway where the new tool to engage diverse international customers and subscribers is cultural segmentation of the digital experience.
Starting from C-suite topics about preserving the corporate message and the company’s cultural assets across borders, review the objectives in localizing content for a digital and mobile world stage. Explore the cultural side of digital communication and how to adapt content and engagement strategies to this forum. Learn different regional communication styles and perceptions of time, discover why emojis aren’t universal, and explore cultural preferences for layout, animation, sound, and even color in digital media. Multidisciplinary content draws on emerging research in intercultural new media studies, developments in neural machine translation, and relevant studies and academic theories on intercultural dynamics.
You’ll takeaway expertise in customizing digital content and engagement strategies for diverse cultures beyond simply translating and localizing text.
Technology as a Social Science: Cultural Factors in IT
Technology is connecting us more than ever, but we still face cultural barriers. In a globalized world, teamwork, collaboration, and business growth mean communicating across borders and across cultures to achieve organizational objectives. Explore research detailing the cultural values associated with approaches to trust, privacy and security. Learn how cultural principles influence user perception, trust parameters, privacy definitions and functions, and information security. Review the cultural implications behind recent technology events. This engaging and informative presentation explores how cultural differences present themselves on multicultural teams and in dissemination and application of global data policies. Because as globalization makes our borders invisible, digital technology reinstates them.
World Social Media Forum
Cultural Elements in Influencer Marketing
ARMA International 2019
Break Out of Your Cultural Comfort Zone
International Search Summit
Crossing Cultural Borders in a Digital World
RAPS Regulatory Convergence
Cultural Intelligence in the Global and Digital Arena
Content Marketing World
Localizing Content Marketing with Global Consistency
New York Business, Science, and Industry Library Leadership and Communication Conference
Leading With Cultural Intelligence
HUE Tech Summit
Panel Moderator: AI, Calculating for our Culture
SMPS Northeast Conference
Break Out of Your Cultural Comfort Zone
Hunter College Teaching Translation and Interpretation Conference
Crossing Cultural Borders in a Digital World
CDM Miami CIO Summit
Technology Across Cultural Borders
FABTECH 2018
Leverage Culture to Communicate & Deliver Breakthrough Results
Information Governance Conference (INFOGOV)
Break Out of Your Cultural Comfort Zone to Communicate Globally
ACMP Midwest Change Connect Conference
Break Out of Your Cultural Comfort Zone to Communicate Globally
National Association of Government Communicators (NAGC)
Break Out of Your Cultural Comfort Zone to Communicate Globally
Royal Caribbean Cruise Line
Cuban Culture (regular speaker)
Annalisa Nash Fernandez
Intercultural Strategist - Because Culture LLC
New York City, New York, United States
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