Antje-Ann Sturm
Brand & Innovation Consultant
Munich, Germany
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Strategic leader with over 20 years of international experience in brand building, consumer insights, and innovation strategy. I specialize in scaling growth at the intersection of brand relevance, data-driven decision-making, and human-centered innovation. Whether for global giants like McDonald’s or Coca-Cola, or agile mid-sized champions and start ups, I help organizations future-proof their brands, transform go-to-market models.
My approach blends deep psychological insight into consumer behavior with cutting-edge methodologies like Generative AI, synthetic users, and agile frameworks. I’m passionate about fostering innovation cultures and driving business transformation as a senior advisor or challenger.
Area of Expertise
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