Anurima is Product Designer working on high impact user journeys in Southeast Asia's real estate space - PropertyGuru where decisions are complex, high stakes and deeply personal. Her work focuses on designing experiences that go beyond usability to build trust, clarity and confidence.
She is particularly interested in how AI is reshaping user behaviour and decision making, and how design can evolve beyond interfaces to support better, more informed outcomes. Through her work, she explores how to balance automation with user control in systems that increasingly act on behalf of people.