Areti Iles
Head of Professional Services at Telefonica Tech
Reading, United Kingdom
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With over 15 years in the technology sector, Areti is Head of Professional Services at Telefonica Tech's Microsoft Business Applications division and a Microsoft MVP for Customer Experience and Power Apps. Over her career as a Dynamics 365 & Power Platform solution architect and consultant, Areti has delivered a wide range of complex projects for FTSE 250/500 companies across a number of sectors. She is a Europe Dynamics 365 and Power Platform user groups committee representative for Microsoft and on the UK Dynamics 365 and Power Platform User Groups Advisory Board as well as the leader of the Reading Dynamics 365 and Power Platform user group and part of the organising committee for the Scottish Summit. Areti is also an annual participant of the United Nations UK delegation for the Commission on the Status of Women (CSW). She speaks internationally on AI tools, their adoption and is also a mentor for those looking to start or advance their careers in the technology industry as part of the Women in Power Platform group.
Area of Expertise
From Copilots to Azure AI: Selecting the Best AI Tools for Your Needs
When looking at the Microsoft stack, there are a number of AI tools available to choose from. How do you know which tool is best to use for each scenario? Join me as I give an overview of the tools available, when each should be used and what you need to consider. We will cover everything from Copilots and Agents to Azure AI Services, AI Foundry and Virtual Machines. Whether you need software, a platform, infrastructure or all 3, there are a variety of options available and even an AI decision tree to help you choose!
The Next 5 Years: The AI Trends You Need to Know
If you are implementing AI solutions and haven’t looked into synthetic data, machine customers, AI avatars of employees or the latest AI legislation (yes really) – you need to. This year alone, 30% of GenAI projects are being abandoned due to poor data quality, inadequate risk controls, escalating costs or/and unclear business value. And by 2028, what we are implementing right now will be technical debt… Join me as we look at the key AI trends up to 2030 to watch out for and what you need to keep in mind to for your AI strategy.
AI Legislation: What You Need to Know
With AI legislation slowly being introduced and varying wildly from country to country, it is not easy to identify what you need to know about it when it comes to creating, using and managing Microsoft Business Applications and Power Platform solutions. Join this session to get an overview of:
• The AI legislation, regulations and standards as they currently stand globally (EU AI Act, NIST AI Risk Management Framework, AIDA, ISO/IEC)
• What current legislation applies to Microsoft solutions
• Existing Microsoft tools you can use now to address legislation
• How to future proof your solutions to remain compliant
Being aware of the legislation requirements now will allow you to plan and have the right governance and controls in your tenant – and even beat the deadlines!
South Coast Summit 2025 Upcoming
Global Power Platform Bootcamp 2024 Aba, Nigeria Sessionize Event
Scottish Summit 2022 Sessionize Event
South Coast User Group User group Sessionize Event
South Coast Summit 2021 Sessionize Event
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