Ariba Jahan
Product Experience and Emerging Tech Leader
New York City, New York, United States
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Ariba Jahan is a multi-disciplinary product and experience leader committed to responsible innovation. Recognized as one of the Global Top 100 Women of the Future in Emerging Tech, Ariba’s work is at the intersection of creative storytelling, meaningful experience design, and social impact.
Throughout her career, she's been pivotal in pioneering design innovation initiatives, shaping product strategy, leading transformation work, and steering explorations into emerging tech and media. With over a decade of experience spanning bio engineering, medicine, tech startups, brands, and social impact, Ariba also serves as an advisor to Asians in Advertising and Women In Innovation, to collaborate with others with a mission to challenge the status quo. Tune into her new podcast, Up Next In Tech.
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Who’s not in the room? Build better products by engaging hard to reach users
As technologists, one of the hardest things to remember is that we’re not our users and our assumptions can easily extend into our work. If we aren’t careful, we can easily end up designing products based on our assumptions and biases rather than insights from the actual audience.
If we want to build better products, we need to include our target audience in the creation process and listen to their feedback every step of the way. In this talk, I’ll share what my team and I learned from a project where we worked directly with teens experiencing various forms of bullying. You’ll learn what types of biases to watch out for, how to challenge your own assumptions, how to engage hard-to-reach audiences, and how the user-driven insights we gained uncovered the struggles unique to their community and informed our design decisions and product iterations. Whether or not you work in UX design, this talk will help you create solutions that will ultimately be valuable for all humans.
Ariba Jahan
Product Experience and Emerging Tech Leader
New York City, New York, United States
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